Channel 4 has issued a call-out for digital content aimed at teens aged 13-16 years-old. The content will be showcased across the channel’s social media platforms over the coming year.
The initiative aims to give a platform to fresh, unheard voices from across the country, and at least 50 per cent of the content spend for the project will be allocated to commissions that are BAME and nations and regions led.
The initiative will be overseen by Controller of E4, Karl Warner and managed by Digital Commissioning Executive, Navi Lamba.
Lamba said: “We want new talent, exciting ideas and relatable themes to engage with the younger generation by reflecting their lives and things they care about. Content that is for them, not just about them. We want important, clever or world-changing stuff for teens, in a way that doesn’t take itself too seriously.”
This call out is part of Channel 4’s ongoing strategy to charge its impact with young people and accelerate its digital presence, ensuring that a new generation of viewers who watch an increasing amount of video content on social platforms develop a continuing relationship with the Channel 4 brand.
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