Advanced Television

Good Morning Britain extends BritBox US deal

March 11, 2020

ITV Studios Daytime has won a further commission with BritBox to air Good Morning Britain in North America for the next year.

Following a successful first year with the streaming service – which sees daily highlights from ITV’s flagship breakfast programme edited and packaged into a daily edition for US and Canadian audiences, this new commission secures a further 12 months for the show.

Emma Gormley, Managing Director of ITV Studios Daytime, said: “We are thrilled to see Good Morning Britain playing a key role in the success of Britbox in North America and we look forward to delivering much more of what our viewers are clearly enjoying over the next twelve months.

Soumya Sriraman, President and CEO Britbox, added: “It’s no surprise how pleased we are to be renewing Good Morning Britain, a staple in our “NOW” Feature. Being the first service to clear a morning daily show to premiere day and date with the UK has been a feat, but our team is doing it and we can’t wait to see what is in store for another year.”

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