The implications of Covid-19 are as wide ranging as they are long lasting. As the world attempts to navigate the current pandemic, consumer behaviour is changing in key ways. A new report from the User Experience Strategies Service (UXS) at Strategy Analytics has examined the likely long-term impact of the pandemic on consumer usage of applications and services.
With populations quarantined and employees working from home, many consumers will be forced to overcome reservations about video-calling as numerous conversations that would have been completed over text switch to video-calling to increase social contact. Key report findings include:
Chris Schreiner, Director, Syndicated Research and report author commented: “Now more than ever network carriers and SVoD providers alike need to be creative and adapt to the current global pandemic. As a result of this unprecedented situation, long term changes in consumer preferences should be expected.”