TikTok, the video-sharing social networking service, is donating £5 million (€5.75m) to a British nursing fund, to help it during the coronavirus outbreak. The Royal College of Nursing Foundation will use the money to provide support to frontline nurses. It is the biggest pandemic donation made by a social media company to date to a British organisation.
In a statement, Alex Zhu, President of TikTok, said: “TikTok was created to bring joy and inspiration to our community. That idea has come to life through the playfulness of our creators who’ve brought dance challenges, funny performances, creative memes, and delightfully unique moments. It’s been largely about having fun. COVID-19 is giving all of us a new perspective, and in the face of this unprecedented crisis, we are collectively seeking moments of joy and inspiration. Sometimes that means dancing and having fun where we can. Sometimes that means experiencing the comfort and warmth that comes through simple human connection in the face of adversity.”
“The TikTok community is uplifting one another, caring for one another, and lending a hand to one another. This may be a serious time, but on TikTok it can still be joyful – and deeply inspiring. We are committed to playing our part in that global outpouring of mutual support and giving. We want to magnify all we are seeing across our community and translate it into concrete relief for those most affected by this crisis,” Zhu added.
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