HBO Max set for May 27 launch

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WarnerMedia has revealed that its highly-anticipated direct-to-consumer SVoD service HBO Max will officially launch May 27th, and has also unveiled its slate of premium Max Originals that will be available to viewers on Day One.

The line-up includes the scripted comedy Love Life, starring Anna Kendrick; Sundance 2020 Official Selection feature documentary On the Record; underground ballroom dance competition series Legendary; Craftopia, hosted by YouTube star LaurDIY; the all-new Looney Tunes Cartoons, from Warner Bros Animation; and Sesame Workshop’s The Not Too Late Show with Elmo.

HBO Max will offer 10,000 hours of premium content including the entire HBO service, together with beloved franchises, titles past and present from Warner Bros, the best of the best from around the world, and a monthly offering of new Max Originals which guarantee something for everyone in the house – from preschoolers to teens to grownups – with scripted and unscripted series, docs, animation for kids and adults, and movies.

“Our number one goal is having extraordinary content for everyone in the family, and the HBO Max programming mix we are so excited to unveil on May 27th will bear that out,” declared Robert Greenblatt, Chairman of Warner Media Entertainment and Direct-To-Consumer. “Even in the midst of this unprecedented pandemic, the all-star teams behind every aspect of HBO Max will deliver a platform and a robust slate of content that is varied, of the highest quality, and second to none. I’m knocked out by the breadth and depth of our new offering, from the Max originals, our Warner Bros library and acquisition titles from around the world, and of course the entirety of HBO.”

“Consumers will quickly see that HBO Max is set apart by a foundation of loved brands built over decades but stitched together with a distinctive voice and product experience,” added Kevin Reilly, Chief Content Officer, HBO Max, President, TNT, TBS, and truTV. “Our team has meticulously selected a world class library catalogue and collaborated with top creators across all genres to offer a monthly cadence of original series and movies that we will programme and promote for cultural impact.”

“It is thrilling to be approaching the launch of HBO Max so we can finally share the first wave of content our teams have been developing in partnership with a group of unparalleled creators,” stated Sarah Aubrey, Head of Original Content, HBO Max. “The originals slate available at launch represents a diverse range of unique voices emblematic of the quality and scope of our programming still to come.”

After the initial launch, Max Originals will continue to premiere on the streamer at a regular cadence through summer and autumn. HBO Max will pull from WarnerMedia’s deep library of fan favourites including motion picture and TV series from Warner Bros.’ 100-year content collection, New Line, library titles from DC, CNN, TNT, TBS, truTV, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, a selection of classic films curated in partnership with TCM, and more. HBO Max will also offer an extensive selection of third-party acquired series and movie titles that stand out in the expanding marketplace.

Inspired by the legacy of HBO’s storytelling, the new offering will be bundled with the HBO service including all of HBO’s premium originals such as WestworldBig Little LiesGame of ThronesSex and the City, VeepThe WireCurb Your EnthusiasmInsecure, SuccessionWatchmenBarry, Euphoria, The Jinx, The Sopranos and more.

Highlights of the extensive WarnerMedia portfolio of programming and acquisitions that will be available on Day One include the libraries of Friends; The Big Bang Theory; (new) Doctor Who; Rick and MortyThe Boondocks; The BachelorSesame Street; The Fresh Prince of Bel-Air; CW shows such as Batwoman, Nancy Drew, and Katy Keene; the first season of DC’s Doom PatrolThe O.C.; Pretty Little Liars; the CNN catalogue of Anthony Bourdain: Parts Unknown; and much more. Soon after, the platform offering will continue to grow adding the libraries of South Park, Gossip Girl, The West Wing, and more within the first year of launch.

In addition to series, specials, and docs, HBO Max will feature a library of more than 2,000 feature films within the first year. Audiences will be able to watch 700 films via the HBO service, including blockbusters Crazy Rich Asians, A Star is Born, Aquaman, and Joker, as well as films acquired specifically for HBO Max via Warner Bros., the Criterion Collection, and the acclaimed Studio Ghibli. Streaming for the first time ever in the US, 20 films from Japan’s legendary Studio Ghibli animation house will be available on HBO Max at launch, including Academy Award winner Spirited Away and Academy Award nominees Howl’s Moving Castle and The Tale of the Princess Kaguya, as well as fan favorites My Neighbor Totoro, Princess MononokePonyo, and Kiki’s Delivery Service. Fans of all ages will be able to enjoy these wonder-filled films any time they want.

In addition to the premium acquired content on the platform, the WarnerMedia portfolio gives HBO Max the opportunity to curate from 100 years of the most iconic films ever made, as well as access to a library of new theatrical hits. Available films will include Casablanca, The Wizard of Oz, The Matrix, The Goonies, When Harry Met Sally, The Lord of the Rings, Citizen Kane, Gremlins, and the Lego movies, along with every DC film from the last decade, including Wonder Woman, Justice League, and every Batman and Superman movie from the last 40 years.


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