Live sport draws record viewers to Eleven Sports Taiwan
April 21, 2020
Eleven Sports Taiwan has been providing fans around the world with a rare offering of live sport over the past week, with action from the Taiwan Super Basketball League and the Chinese Professional Baseball League.
Matches – which have all been played ‘behind-closed-doors’ – have been streamed globally on Twitter while Eleven Sports Taiwan has also broadcast the games locally across their linear, OTT and Twitch platforms. The broadcasts have enjoyed record-breaking audiences, with fans starved of live sport tuning in from around the world to watch both competitions.
The three-game Chinese Professional Baseball League series between Fubon Guardians and Rakuten Monkeys was viewed a combined 3.6 million times globally on Twitter. The Super Basketball League play-off match between Yulon and Pauian on meanwhile recorded close to half a million views globally on Twitter.
Across Eleven Taiwan’s week of sport, live and replayed shows racked up more than 6.3 million views in total on Twitter. Over 60 per cent of Eleven’s international audience across the week came from the United States. In addition, over 1.4 million Taiwan fans have enjoyed Eleven Sports’ coverage on Twitch in the past week.
Luis Vicente, Eleven Sports Group CEO, said: “We are dedicated to bringing the best possible sports offering to our fans around the world. Over the past week, it’s been a truly rewarding experience to be able to offer our audience a return to live sport, with the Taiwan Super Basketball League & Chinese Professional Baseball League. In such a difficult period for the world and for sports, it is amazing to see some light at the end of the tunnel and to be able to bring the joy of live sport back to fans around the world. Now more than ever, we stand For The Fans and we look forward to offering our viewers more top sporting action as it returns in the coming weeks and months.”