Apple acquires Velvet Underground doc
October 22, 2020
Apple has landed the rights to The Velvet Underground, a new feature documentary from Academy Award-nominated director Todd Haynes and Polygram Entertainment, produced by Motto Pictures and Killer Films in association with Federal Films.
The Velvet Underground created a new sound that changed the world of music, cementing its place as one of rock ’n’ roll’s most revered bands. The documentary shows how the group became a cultural touchstone representing a range of contradictions: the band is both of their time, yet timeless; literary yet realistic; rooted in high art and street culture.
The Apple Original film features in-depth interviews with the key players of that time combined with a treasure trove of never before seen performances and a rich collection of recordings, Warhol films, and other experimental art that creates an immersive experience into what founding member John Cale describes as the band’s creative ethos: “how to be elegant and how to be brutal.”
The documentary will premeire globally on the Apple TV+ streaming platform at a date to be confirmed.