Powers heads BritBox North America

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BritBox has promoted Emily Powers to executive vice president and head of BritBox North America, following the  announcement that president and CEO Soumya Sriraman will be stepping down at the end of the month.

Previously SVP and commercial head, Powers will continue to lead on all commercial relationships, distribution partnerships, performance marketing, and customer retention, as well as evaluate, foster, and deliver business development opportunities.

Additionally, Powers will now add editorial and creative oversight to her role and is currently heading up the business operations for the launch of BritBox in Australia.

“Emily is one of the core team that developed and launched BritBox in North America and has played a large part in BritBox’s ongoing success over the last four years,” commented Martin Goswami, Group Strategic Partnership and Distribution Director at ITV. “Her strategic vision and extensive experience in video-on-demand make her a natural choice for the role and I look forward to continuing to work closely with her as she leads BritBox into an exciting new era.”

Powers sadded: “I look forward to guiding the growth of BritBox in North America. Over the past five years, I have had the privilege of being part of the senior team that has transformed BritBox from an initial concept to a hit service with more than 1.5 million subscribers, which in turn has laid the foundation for global expansion. In this new role, I will look for innovative ways to continue fostering the service’s success.”


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