Vooks, the streaming platform bringing storybooks to life through animation, has announced a strategic partnership with Future Today to stream select titles on HappyKids.
Vooks is now available in the HappyKids library of more than 55,000 family-friendly movies, TV shows and educational videos available across popular streaming platforms and devices, including Roku, Apple TV, AndroidTV, Amazon Fire TV, Comcast Xfinity, and most recently, as linear channels on both Roku TV and Vizio.
Future Today is one of the largest publishers of trusted family-focused content on streaming platforms. The HappyKids network features the HappyKids channel along with a portfolio of over 150 branded channels, which the company manages through its cloud-based platform for studios, distribution companies and influencers. Through the partnership, Vooks titles, including Allegro, Courageous People Who Changed the World and Cinderella will be available on the company’s flagship kids and family-themed channel, HappyKids.
“The pandemic has increased children’s screen time by 500 per cent, driving the demand for new content. Over the past few months, the Vooks team has worked tirelessly to expand our library with new animated titles and make quality content accessible to children worldwide,” said Ron Garfield, Chief Operations Officer of Vooks. “Future Today is the leading destination for family-friendly content, making it the ideal partner to share our growing collection and fulfill our mission to promote literacy, imagination and fun through entertainment.”
“HappyKids has experienced unparalleled growth in both its content library and viewership, seeing user growth of 150 per cent YoY in August alone,” said David Di Lorenzo, SVP Kids & Family of Future Today. “This partnership will expand our educational offerings with Vooks’ innovative delivery of reimagined children’s books helping us meet the rapidly growing demand for entertaining, educational content.”
Vooks is currently a staple in 175 countries with more than a million users.