Advanced Television

BT names Lea MD of Commercial

November 11, 2020

BT Group has announced the appointment of Bridget Lea as Managing Director of Commercial for its Consumer division, following the departure of Ettienne Brandt.

Lea joins the business from Sainsbury’s and Argos, prior to which she led Stores, Online and Omnichannel at O2 for almost six years. She is also on the Board of Governors for the University of Manchester and a non-executive director for Marston’s PLC.

Marc Allera, CEO Consumer at BT Group, said: “Bridget will be a fantastic addition to the team and the delivery of our Connecting for Good plan. She brings a great combination of retail and telecoms experience, as well as a passion for diversity, nurturing talent and delivering customer-focused change.”

Lea added: “I’m delighted to join the Consumer team and look forward to building on the great work the team is already delivering across the Best of Both plans and BT’s customer retention performance.”

Bridget joins after Ettienne Brandt announced he was leaving the business to pursue new opportunities. Ettienne has been in key leadership roles in Finance, Marketing and Sales across Orange, EE & BT, for over 10 years, and is currently Managing Director of Commercial.

Categories: Articles, People, Telco

Tags: ,