Argonon acquires Nemorin
December 7, 2020
Argonon, the global production group, has announced the acquisition of Nemorin Film & Vide – the UK-based video agency with a large and diverse global client base ranging from Amazon to McDonalds.
Argonon says the move underscores its ambitious plans to chart a growth path out of the Covid-19 crisis having maintained a consistent pipeline of commissions through 2020 and into 2021. It follows the recent announcement of major US investment with the launch of Argonon USA, the appointment of a new Chief Creative Officer of Leopard USA and the opening of a West Coast office.
The acquisition of Nemorin introduces into the group a thriving pan-sector digital business – with a track record of working with global brands – and fast tracks Argonon’s growing branded content business. Argonon CEO James Burstall has identified branded entertainment as a critical growth market for the group and the acquisition of Nemorin will open new revenue pipelines. These include developing and creating original IP, branded content and co-productions which will include collaborations with Argonon’s award-winning production companies on both sides of the Atlantic.
Burstall commented: “There is a paradigm shift within the creative industry as the business model evolves, new revenue streams emerge, and traditional budgets come under increased strain. COVID-19 has forced us to fundamentally change our business and our strategic response to the rapidly changing entertainment ecology is to create the world’s first hyper-converged global superindie. The acquisition of Nemorin will power our ambitions in branded entertainment, supercharge our focus in digital growth markets and generate opportunities to both maximise and develop IP. We’re mapping out an ambitious path into 2021 and beyond, and our investment in Nemorin – following our recently announced US expansion plans – will drive future growth and diversification of revenue streams. As one of the last truly independent superindies across every genre, I am excited about the limitless potential for Nemorin to collaborate with our world class labels in both the UK and US.”
Nemorin CEO Pete Fergusson added: “Our business is founded on a love of content and a passion to make creative films for a variety of audiences, across all digital platforms, devices and screens. Digital is in our DNA and we’re delighted to join a world class global production group with a track record of creative and commercial success, who share both our appetite to embrace new opportunities and ambitions for growth. The deal offers an ideal platform to elevate Nemorin to the next level.”