Mediaset ups ProSiebenSat.1 stake
January 22, 2021
From David Del Valle in Madrid
Mediaset Spain has increased its share in the German TV group ProSiebenSat.1 by 3.43 per cent to a total of 13.18 per cent, in an investment estimated at €104 million.
Mediaset Spain initially acquired a 5.5 per cent stake in the group in November 2019. Then, an additional 4.25 per cent in March 2020.
The company has strengthened its position in the German TV operator at a time when Mediaset’s plan to merge the Italian and the Spanish subsidiaries (‘Media for Europe’) has failed as a result of Vivedi’s opposition.
Meanwhile, Vivendi has bought into the Spanish Prisa media group, owner of El Pais and Cadena Ser, with the acquisition of a 7.89 per cent stake from HSBC bank for €52 million.