Advanced Television

Mediaset ups ProSiebenSat.1 stake

January 22, 2021

From David Del Valle in Madrid

Mediaset Spain has increased its share in the German TV group ProSiebenSat.1 by 3.43 per cent to a total of 13.18 per cent, in an investment estimated at €104 million.

Mediaset Spain initially acquired a 5.5 per cent stake in the group in November 2019. Then, an additional 4.25 per cent in March 2020.

The company has strengthened its position in the German TV operator at a time when Mediaset’s plan to merge the Italian and the Spanish subsidiaries (‘Media for Europe’) has failed as a result of Vivedi’s opposition.

Meanwhile, Vivendi has bought into the Spanish Prisa media group, owner of El Pais and Cadena Ser, with the acquisition of a 7.89 per cent stake from HSBC bank for €52 million.

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