Advanced Television partners with Ideal Systems Group on Alice cloud platform in APAC

March 18, 2021

As video equipment manufacturers around the world virtualize production, post-production and distribution technologies, content creators and OTT service providers often face the task of having to orchestrate multiple cloud-based products within a common technical and business framework. It’s a task that challenges workflow efficiency, personnel decisions and costs. Ideal Systems Group, a systems integrator for broadcast, cloud and professional audio visual in Asia, offers its customers a better way with its Alice Platform-as-a-Service (PaaS) solution. Originally built around editing, playout and storage capabilities, Alice now includes file-based VoD transcoding and packaging services via a new partnership between Ideal and

Integration of the Emmy Award-winning technology with Alice provides Media & Entertainment companies in the Asia-Pacific (APAC) region a comprehensive, fully integrated cloud-based video and audio pipeline that can help simplify workflows and reduce costs. Alice is a development of Ideal’s cloud division, Ideal Media Works. Teaming with was a logical choice for the company, according to Fintan Mc Kiernan, CEO at Ideal Systems SEA. “Many of the world’s tier-one media companies rely on for transcoding their high-value VOD assets, and our APAC customers now have access to these same capabilities, enabling true one-stop job orchestration.

“Ideal System’s development of Alice, along with its growing team of media and cloud-savvy software engineers, is very exciting for media companies throughout Asia,” said Ben Morrell, director of Europe/Asia-Pacific sales at “Coupled with’s market-leading media processing technology, Alice will allow our joint customers to leverage the benefits of a PaaS solution coupled with the bespoke features required to gain a competitive edge in the Asia VOD market.

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