Discovery, beIN extend MENA broadcast partnership
March 22, 2021
Discovery and beIN Media Group have announced that they will continue their longstanding partnership across the Middle East and North Africa.
Since first partnering in 2016, Discovery’s agreement with beIN has seen viewer have access to Discovery content from HGTV, Food Network, Travel Channel and Fatafeat. The renewed agreement will also see the addition of Discovery Channel, the flagship channel from Discovery, become available to beIN subscribers effective immediately.
Francesco Perta, Senior Business Development and Distribution Director, Middle East, Africa, Turkey and North East Europe at Discovery, said: “beIN has been a valued partner in MENA and we’re delighted to not only be continuing our agreement, but also adding our flagship Discovery Channel to beIN’s broadcast portfolio. Superfans can enjoy their favourite content across multiple passion verticals, including food, home, natural history and science, and travel, with new seasons of many much-loved shows launching in the coming months.”
Mohammad Al-Subaie, Acting CEO of beIN MENA, added: “beIN Media Group is committed to providing viewers around the Arab world with best in class, thought-provoking content that meets the needs of the whole family. We are delighted to continue our partnership with Discovery, a leader in this field, bringing novelties in travel, gastronomy, history and nature from around the world to our subscribers’ living rooms. Viewers can enjoy their favorite Discovery shows on our newly-released smarter and simpler packages, which offer subscribers great content and better user experience.”