USA Network & WWE’s NXT extend partnership
March 30, 2021
WWE and USA Network have announced a multi-year extension for NXT, which will move to Tuesday nights live on USA Network at 8/7c beginning April 13th. The new agreement for the live, weekly two-hour show furthers WWE and USA’s nearly three decade-long relationship.
“We are incredibly proud of our three-decade partnership with WWE and in extending USA’s NXT deal, we are further establishing our portfolio as an unrivaled home for quality WWE content,” said Frances Berwick, Chairman, Entertainment Networks, NBCUniversal. “By transitioning NXT to a Tuesday timeslot where WWE has performed well in the past, we are giving our passionate fanbase more of what they love with back-to-back nights of exhilarating, live programming.”
“We are thrilled to continue WWE and NBCUniversal’s longstanding partnership with the extension of NXT on USA Network,” said Paul ‘Triple H‘ Levesque, WWE Executive Vice President, Global Talent Strategy & Development. “The move to Tuesdays provides a new opportunity for us to grow the NXT brand and enables our partner, USA Network, to continue to build its strong portfolio of sports and entertainment programming.”
Since launching on the network in September 2019, NXT has lifted USA to rank among the top cable entertainment networks in its regular Wednesday timeslot. In 2020, the weekly block averaged 847,000 total viewers and its special Tuesday episodes were even stronger, delivering gains of nearly +30% among the key 18-49 and 25-54 demos.
All new episodes will be available on demand in the United States exclusively on Peacock, the day after its airing on USA Network.
NXT will continue to emanate from the state-of-the-art Capitol Wrestling Center in Orlando, Florida.