StarzPlay, the MENA region SVoD service, has announced the launch of a new add-on in partnership with BluTV, Turkey’s largest local subscription video-on-demand service, which is globally available for all Turkish and Arabic speaking audiences.
With this new partnership, StarzPlay subscribers will have access to BluTV’s Turkish catalogue featuring popular local drama series, all dubbed in Arabic. The add-on will be available as a dedicated branded area across all StarzPlay’s existing platforms. As a launch offer, StarzPlay subscribers can watch BluTV for free for the first three months.
Danny Bates, CCO and Co-Founder, StarzPlay, said: “In the highly competitive SVoD sector, it is important to update our content offering continuously and provide diversified entertainment choices that are relevant to our subscribers. Our partnership with BluTV is an extension of our business strategy for 2021 as we continue to make inroads in content aggregation. BluTV’s portfolio offers a wide breadth of compelling programming driven by family-oriented storytelling and we are confident that these Turkish series will be enjoyed by all.”
Aydin Dogan Yalcindag, Founder and CEO, BluTV, said: “We are excited to partner with Middle-East’s leading streamer service provider which offers us a fantastic opportunity to bring compelling stories for fans of Turkish entertainment in the region. Turkish programming has a massive following in the Arab World and as pioneers of Turkish SVoD market, we are thrilled to extend our offering for fans in the region. Our investor, US TV giant Discovery, has an established partnership with StarzPlay in the MENA region, which presented a great opportunity to expand our services into new markets and offer true value to customers. We look forward to working with StarzPlay and taking Turkish entertainment to a whole new level.”