Extreme E on Eleven Sports
June 30, 2021
Off-road electric race series Extreme E has partnered with global media group Eleven Sports to bring the championship’s X Prix to motorsports fans in multiple markets.
Eleven has secured the rights to Extreme E’s live race coverage – as well as its behind-the-scenes magazine programme, preview, and review shows – for its new global streaming platform ElevenSports.com and for Eleven Sports Belgium. Eleven’s coverage will be available in English, French, Flemish and German.
ElevenSports.com will deliver Extreme E to viewers in over 140 countries globally, on a non-exclusive basis.
Eleven Belgium, available in Belgium and Luxembourg, has a rights portfolio that includes the Belgian Pro League, La Liga, Bundesliga, NBA, UFC, and more. Eleven subscribers in Belgium and Luxembourg will be able to follow all the latest action from the Extreme E championship via Eleven Belgium’s OTT and linear channels.
Ali Russell, Chief Marketing Officer at Extreme E said: “We are delighted to have extended Extreme E’s viewing reach globally with Eleven Sports. Our opening races have delighted audiences around the world with the thrilling new race format and high drama. We have proven that Extreme E’s sport for purpose is not only a must see for fans, but it also marks a new era of racing that highlights the benefits of electrification whilst at the same time shining the spotlight on the climate crisis with the storytelling around the championship.”
Guillaume Collard, Eleven Belgium & Luxembourg Managing Director and Group Chief Rights Acquisition Officer, added: “Extreme E is already proving itself to be a hugely exciting competition, with a vital climate change message at the heart of the race. We’re delighted to be bringing the competition to our audience in Belgium and Luxembourg as well as using our transformational digital platform elevensports.com to provide passionate motor sport fans in over 140 markets with the opportunity to enjoy all the action from the Extreme E championship.”