NLZIET and XroadMedia get personal for OTT users
July 1, 2021
NLZIET, the national on-demand platform of the Netherlands from all three major broadcasting groups (NPO, RTL and Talpa), and XroadMedia, leading specialists in building innovative and ground-breaking content discovery and personalisation solutions, are partnering to deliver a truly personalised TV service to users in the Netherlands.
NLZIET offers the biggest online collection of content from Dutch broadcasters with more than 150.000 movies, TV-series and programmes. With the help of XroadMedia’s Ncanto solution, NLZIET users can take full advantage of advanced search and personal recommendations – helping them to effortlessly enjoy content they love based on their preferences, interests and viewing behaviour. Furthermore, with the help of XroadMedia’s advanced management console, Piloto, NLZIET is able to optimise the content delivery to their users based on NLZIET’s business goals and specific requirements from their stakeholders.
Before starting the rollout, XroadMedia suggested for NLZIET to test their solution to experience its benefits firsthand. After a short implementation phase, the trial has delivered an increase in customer satisfaction rates, which made the decision easy for NLZIET to start the full rollout of Ncanto and Piloto in their services immediately after the trial period.
“XroadMedia has proven to be a great fit for NLZIET. The integration of the XroadMedia recommendation services was quick and seamless. The flexibility of their system was our main reason for choosing XroadMedia and that turned out to be a smart choice. We were able to quickly configure our recommendations to fit with our sometimes-complex business needs. We are looking forward to continuing our partnership with XroadMedia and keep increasing user engagement with continuously improving recommendations,” said Sander Kouwenhoven, CTO of NLZIET.
“We are very excited about the partnership with NLZIET and the great progress we are continuously making together. We are particularly proud of solving one of NLZIET’s key challenges, to fulfil all special requirements they have from public and private broadcaster regarding the presentation of their content. With our solution NLZIET can make sure all content delivered to users honors both interests, from users and broadcasters alike,” added Adolf Proidl, Co-Founder and CEO of XroadMedia.
After the successful launch of the project, NLZIET and XroadMedia are working on new use cases to help NLZIET’s users to enjoy their services even more. The introduction of multiple, personal profiles and personalised notifications to users are just two examples of the ongoing roadmap process driven by both companies.