PTO, BT Sport partner for Collins Cup highlights
July 2, 2021
The Professional Triathletes Organisation (PTO) and BT Sport have agreed a partnership that will see The Collins Cup highlights shown across the UK through BT Sport, the BT Sport app and on-demand.
The Collins Cup is the PTO’s inaugural flagship event taking place on August 28th in Šamorín, Slovakia and is a new race format modelled after the Ryder Cup, which will see teams of International, European and US athletes pitted against one another in triathlon.
As part of the deal, BT Sport will show an hour-long highlights programme of the race action from The Collins Cup and the PTO’s 2-part Beyond Human documentary produced by Noah Media Group, which follows the journeys of three of the biggest names in the sport – Lionel Sanders (Team Internationals), Sebastien Kienle (Team Europe) and Heather Jackson (Team US) in their quest to see who rules triathlon.
The Collins Cup Highlights Show will be available across BT Sport channels from July 29th, 24 hours after the event with Part 1 of the Beyond Human documentary broadcast from July 7th and Part 2 from August 23rd in the final week ahead of the event on the August 28th.
Rachel Knight, Sports Rights Director, BT Sport said: “With the PTO’s investment in athlete storytelling as well as the highest production standards, we look forward to showcasing the build-up and highlights of the Inaugural Collins Cup. Our partnership with the PTO will mean we can showcase these compelling sporting stories across BT Sport.”
Tim Godfrey, Chief Marketing Officer at PTO, added: “The Collins Cup is a first-of-its-kind global competition which will see teams of the world’s best athletes from Europe, International and USA competing head-to-head to determine which region dominates the sport of triathlon. It is poised to be a hugely innovative and exciting format and BT Sport is perfectly suited to showcasing the highlights of this inaugural ground-breaking event across its UK sports network engaging not only triathlon fans but general sports fans.”