WOWOW chooses NPAW to elevate end-user experience of WOD
July 12, 2021
WOWOW, a premium satellite television station in Japan, integrates NPAW video intelligence, in collaboration with its trusted partner in Japan INNOTECH Corporation, enabling premium access to live and on-demand experience from user’s devices such as, smartphones and tablets. NPAW insights will help build stronger connections with subscribers, discover user needs and new business opportunities, and enhance the WOWOW brand.
The company recently launched “WOWOW On-Demand” (WOD), which accepts application for WOWOW subscriptions if you have access to internet, as part of their strategy to continue leading as Japan’s number-one premium pay TV broadcaster.
In conversations with C-level representatives at WOD, they confirmed their goal is to operate at the highest performance level to satisfy an increasing number of subscribers. Elevating quality of experience in real time, as well as speeding up troubleshooting, will be top priorities. Technical and operations teams will benefit from NPAW granular monitoring to perform advanced diagnosis, leveraged by artificial intelligence. They will be able to quickly deploy new setups and configurations securely to ensure immediate access to their premium content across all devices to suit customer lifestyles. The company will harness insights to show subscribers they care about them through informed customer services teams.
“Truly understanding our audience, consumption patterns and trends is a game changer to build strong connections with our subscribers. We strive for high-quality experiences. That means being able to deliver immersive experiences across all our platforms, on any device. We want to bring top subscriber entertainment selected by customers in Japan,” said Ichiro Minagawa, General Manager, ICT Department and Yuichi Sogo, VOD System Development leader, at WOWOW.
NPAW’s audience behavior and consumption insights will support their goal of encountering an exciting offering that entertains and surprises viewers.
Brian Pang, VP of Sales at NPAW at APAC, said: “At NPAW and Innotech, we truly believe in WOWOW’s mission to be a source of premium entertainment, a box of surprises and interactive experiences. We are thrilled to partner with the WOD team to help drive informed, contextualized decisions with the most accurate, reliable and holistic insights to achieve their strategic goals.”