Evrideo partnership with Parada Media – BITE TV
July 14, 2021
Evrideo has announced a partnership between Parada Media – BITE TV and native cloud-based broadcasting platform Evrideo to power the linear channel experience for BITE TV on the growing list of Free Ad-Supported TV (FAST) platforms.
Parade Media is capitalizing on its rich library of content to launch FAST streaming service that will be absolutely free to the user. FASTs are free ad-supported streaming TV services that allow viewers to watch streaming content free of charge.
Parade Media is a premium TV content producer, with an extensive back catalogue, distributing their content throughout TV channels and Broadcasters around the world. Their first-ever launch of a FAST channel will be distributed on ChannelBox in the UK and soon on many more OTT platforms around the world.
Commenting on the association with Evrideo, Mathew Ashcroft, Founder, and CEO at Parade Media Group Ltd, said “Launching free linear channels is the next phase in making our unique TV content, throughout Bite TV, ubiquitous and accessible to a growing number of viewers. We are excited to partner with best-in-class technology partner Evrideo to ensure we deliver the highest quality experiences to both viewers and advertisers.”
FASTs offer both on-demand and linear services: something like Netflix with advertising breaks and no monthly subscription fee. FAST revolution extends the offering of ad-supported video content, using dynamically inserted ads to provide linear channels to connected devices, free of charge to anyone who wants to watch.
The revenue model is based on content monetisation and offers a more transparent and fair revenue split, with the content provider’s earnings based on the number of ad impressions shown on the channel and a net revenue split between the content distributor and the OTT service platform.
Current FAST platforms are varied, with some, like Pluto TV (Viacom CBS), Peacock (NBCU), Roku and Xumo (NBCU), Rakuten,IMDbTV (Amazon), and Channelbox in the UK, that are FAST agnostic and also offer premium paid content. FAST-exclusive services include LG, Samsung TV+, and Vizio Watchfree.
Evrideo platform, already utilized by over 45 broadcasters delivering over 150 TV channels, is a game-changer for this burgeoning industry, and the selection of this technology by Parade Media demonstrates a major vote of confidence in this groundbreaking platform.
Using Evrideo’s broadcast and delivery platform, BITE TV can manage their video content in the cloud, and easily create FAST channels with advertising breaks (using SCTE 35 markers) and deliver the channel over IP to any OTT platform worldwide. Evrideo enables BITE TV to support dynamic graphics, and live events; it also allows for channel localisation using subtitles, additional audio tracks, channel logos and more, in order to best address regional audience preferences. Evrideo gives BITE TV the flexibility to monetize new markets through trigger-based advertising.
“Through our partnership, BITE TV is well placed for future distribution deals globally. We are excited to accelerate their growth and reach global audiences across regions, through various platforms,’ said Nir Gilad, CRO at Evrideo.