Friend MTS appoints Baron
October 26, 2021
Friend MTS, a global provider of content protection technology solutions, has bolstered its leadership team with the appointment of Mike Baron to Senior Vice President, Sales & Strategy, Americas.
Baron oversees business development for Friend MTS’ full suite of managed anti-piracy services for new and current partnerships with operators, rights holders and broadcasters, and is responsible for sales and marketing strategies as well as strategic growth plans, policy and procedures. With a regional focus on the United States and South America, Baron is based in Los Angeles, California, and reports to John Ward, Executive Vice President, Americas, Friend MTS.
“As the media industry increasingly sees the importance of incorporating anti-piracy measures into their business strategy to safeguard valuable content and revenue, we continue to expand our global leadership team to exceed demand for our proprietary content protection solutions,” said Ward. “A true media insider, Mike brings a unique perspective to Friend MTS along with a proven track record of driving millions in revenue for companies that span the sports/entertainment, production services and technology sectors.”
Baron most recently served as Senior Vice President of Partnerships for Super League Gaming / Virtualis Studios where he launched Super League Gaming’s proprietary cloud-based, virtual studio technology. Prior, Baron held the position of Vice President of Global Business Development and Special projects for Deluxe Entertainment Services, as well as Head of FOX Sports Enterprises, where he was responsible for managing and monetising FOX Sports’ IP-related new business initiatives.