Advanced Television

MEDIAGENIX, Vuulr partnership

December 1, 2021

Vuulr, the online content marketplace for film and TV rights that connects buyers with rights holders worldwide, has announced a partnership with MEDIAGENIX, a specialist in lean content supply chain solutions with the WHATS’ON Media Business Management Platform.

Through the partnership and thanks to the seamless integration, WHATS’ON clients can now directly publish their content to the Vuulr platform, with both content metadata and avails automatically synced between WHATS’ON and Vuulr.

Their content will be listed on Vuulr’s marketplace, which has over 14,000 vetted and approved users, and on the MEDIAGENIX Branded Marketplace that will feature content from WHATS’ON clients, providing strong transactional monetisation opportunities. In addition, WHATS’ON clients will also be provided with a white labeled version of the Vuulr platform, with their own branding and showing exclusively their content, giving the company a powerful way to support their customers 24/7.

“MEDIAGENIX is at the forefront of digital transformation across the media and entertainment space with its Media Business Management Platform,” Vuulr CEO Ian McKee said. “We are delighted that MEDIAGENIX selected Vuulr as a partner to provide media companies with an integrated and frictionless way to monetise all the available rights across their entire catalogue.”

“Vuulr has pioneered a market leading digital content marketplace providing a best-in-class capability for rights holders to transact deals online,” MEDIAGENIX CEO Fabrice Maquignon added. “Now, our clients can take advantage of Vuulr’s platform to explore large catalogues, view screeners in Branded Screening Rooms, check avails and submit licensing offers 24/7 directly via WHATS’ON. By working together, we are able to provide our clients with a new way to monetise their content and to generate significant incremental content licensing revenue at marginal incremental cost.”

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