Advanced Television

3SS, Cinemo enable in-car entertainment experiences

December 21, 2021

3 Screen Solutions – 3SS, a provider of software solutions for multiscreen entertainment, and Cinemo, a global player in automotive infotainment middleware, today announce their technology collaboration which will bring advanced digital entertainment to cars.

Cinemo is a pioneer and established leader in the arena of in-vehicle infotainment and connectivity. The company is renowned for technology innovation and expertise, its automotive solutions having been adopted by numerous leading car manufacturers.

3SS is an acknowledged enabler of advanced TV entertainment user experiences (UX). Pay-TV operators around the world, with a combined reach of over 35 million homes, have deployed 3SS technology to deliver seamless experiences to subscribers across a wide array of devices and screens. Meanwhile, these service providers benefit from streamlined, real-time cross-device UX management and content curation.

3SS is sharing its vision of how in-car entertainment, powered by 3SS’ 3Ready Product Framework, could look in what Tomasz Dzikowski, Product Owner Automotive at 3SS, describes as, “the third living space”. The showcase demonstrates how car makers and service providers can differentiate by providing exceptional in-vehicle UX, featuring next-level content discovery and sharing in the car. The solution is due to have its worldwide debut at CES 2022, Las Vegas, Jan. 5-8, 2022, in a demo to feature popular children’s service TOGGO from SUPER RTL, Germany’s leading provider of kids TV programming, and multi-player games from leading provider AirConsole.

Mobility in vehicles no longer means passive. Car interiors are being redesigned to give more space and attention not only to the driver, but the other occupants as well. Bigger, higher-quality screens and faster connectivity are accelerating that trend.

3SS views automotive as a natural expansion of its enduring commitment to help operators deliver seamless UX across all screens. Dzikowski explains: “We know from the new paradigms of autonomous driving, electrification and today’s dynamic in-vehicle infotainment ecosystem, that soon screens in cars will be augmentations to the long-established entertainment everywhere concept.”

The benefits of the new solution for in-car entertainment are myriad: It brings the much-loved content super-aggregation experience to the car, with passengers able to access a rich array of pre-integrated third-party content and apps. Enhanced content discovery and aggregation means that everyone in the car gets personalized entertainment, from video streaming to in-car gaming. Multi-screen video synchronization and sharing are enabled: As a result, passengers can either watch or play together or independently throughout the journey. Furthermore, this diverse content offering can be efficiently enhanced and adapted in real-time via a remote management platform.

“Gradually, consumers will have more free time in the car,“ explains 3SS’ Dzikowski. “They can decide boost their productivity by catching up with the news or doing work, or they can simply enjoy the moment, relax and watch content, make video phone calls or play games. Critically, next-level in-car entertainment must be seamless and integrated with the living room experience, while adding new flavor with the vehicle’s specific ecosystem and environment context. It’s an exciting new area to explore, together.”

“TOGGO has long been committed to bringing top-quality content to children, and to understanding their needs, wherever and whenever they’re watching: It’s a core value for us,” says Robert Dube, SUPER RTL’s Head of Product & Data TOGGO Digital. “We created TOGGO to be 100% just for kids,” Dube adds. “We are excited to now explore how to bring the best kids viewing experience from mobile, web and TV directly into the rear-seats of cars.”

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