Advanced Television

Asacha Media Group secures €41m financing from Tikehau Capital

January 13, 2022

Tikehau Capital, the alternative asset management group, and Asacha Media Group (AMG) have announced that they have signed a €41 million private bond agreement to strengthen AMG’s investment capacity in Europe.

AMG is a European contentcreation, production and distribution business. The group was founded in April 2020 by Gaspard de Chavagnac, Marina Williams and Marc-Antoine d’Halluin, with the support of funds managed by Oaktree Capital Management.

Tikehau Capital’s funding confirms the success of the company since its creation. In just two years, with the support of Oaktree, AMG’s management team has successfully positioned the company as a key player in the European audiovisual production and distribution market. AMG now intends to pursue its ambitious growth plan, notably by targeting future acquisitions in Europe.

Williams and de Chavagnac commented: “Tikehau Capital’s investment is an important step in the growth and development of Asacha Media Group and will provide us with the resources to pursue our international expansion strategy further. This transaction is testament to the successful launch of AMG’s industrial model in the fast-growing international audiovisual content production sector”.

Vincent Catherine and Hugo d’Avout d’Auerstaedt, Managing Directors of Oaktree, said: “This financing marks another important milestone for Asacha Media Group and confirms the solidity and credibility of its business model. This investment will provide the company with the additional means to developand consolidate its competitive position in the rapidly growing content production market.”

Laura Scolan, Head of France for Tikehau Capital’s private debt activity said: “We are delighted to be supporting Asacha Media Group over the long term to support its future growth plans. We share the management team’s ambitious vision and believe that withour support and expertise, Asacha Media Group is well positioned to become a leading player in Europe.”

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