SiriusXM acquires Cloud Cover
January 17, 2022
By Chris Forrester
North American pay-radio operator SiriusXM has bought Cloud Cover and its business music portfolio.
The service, Cloud Cover Music, will join subsidiary Sirius XM Radio, which already offers its own SiriusXM Music for Business and Pandora for Business in a wider commercial music portfolio.
Cloud Cover employs business management, music programming, licensing, and software development teams that will continue to be led by VP/General Manager Mark Lehman.
“Cloud Cover Music has built an advanced tech platform with a host of features that are very attractive to businesses who want an easy-to-install solution, want to be fully covered on licensing, and also want to be able to create a tailored soundtrack for their business,” said Sirius XM’s Joe Verbrugge.
Cloud Cover is now branded as ‘A Pandora Music Company’ and offers fully licensed single site, advert-free music for $17.95 per month and includes access to more than 190 radio and web-stations.
Terms of the deal were not disclosed.