Advanced Television

Stellify Media lands first format deal in Russia

January 18, 2022

Stellify Media, the independent production company based in Belfast, have signed a deal that will see the format of their smash-hit Netflix series Flinch coming to Russia. The format is distributed by Sony Pictures Television (SPT)

The format of the series is a show with one simple rule – do not FLINCH.  The original show was set on a remote farm in the hills of Ireland where brave and foolish contestants gathered to test their nerve against three fiendish games.  If they flinched, there were hilariously painful consequences both for them, and for the hosts, who had each chosen a player to represent them in the games.  The original ten-episode strong series was hosted by comedians Desiree Burch, Lloyd Griffiths and Seann Walsh and debuted on Netflix on 3 May 2019.

The Russian version has been developed in association with Sony Pictures Television and is produced by SPT’s Russian production company LEAN-M, and will continue with a barn setting with Mikhail Galustyan, Artur Babich and Valya Karnaval hosting the local version of the show that will be broadcast on CTC under the title Не Дрогни / Ne Drogn (Don’t Flinch!)

Kieran Doherty, Joint Managing Director, Stellify said: “Delighted to see the extension of the format reach Russia.  They seem to have taken it further with some hilariously painful consequences.”

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