Advanced Television

ViewLift announces new sales director and entertainment customer

March 16, 2022

ViewLift, a global player in end-to-end streaming and OTT solutions, has announced the addition of Manish Manwani as sales director to oversee strategic outreach in India. Additionally, the company announced its new customer, Oho Gujarati, the first VoD entertainment platform dedicated to Gujarati content. The platform selected ViewLift to modernise and scale its existing platform to reach global audiences.

With more than six years of experience across sales for the broadcasting and streaming industry, Manwani will oversee the sales outreach across India’s streaming and content space and drive revenue growth. Before ViewLift, Manwani served as sales manager and senior executive at leading broadcast media companies, Planetcast Media Services and Viu. While at Planetcast, Manwani spearheaded the OTT vertical with a major revenue focus on the Indian market.

“As we’re bolstering our presence across India, Manish will play an intricate role on our team to propel us even further as the leading digital content distribution platform,” said Manik Bambha, co-founder and president at ViewLift. “His extensive background in streaming and monetisation strategies, along with the respect he has achieved throughout his career in India, will allow him to integrate tightly with our team as we continue our growth across India.”

In addition to Manish as sales director, ViewLift announced its new customer, Oho Gujarati, to bolster its business presence across India. Roughly 60 million people across the globe speak the Gujarati language, creating the need for hyper-local content for Gujarati speakers. With a mission to provide entertainment across India, Oho Gujarati launched in March 2021 and has over 50,000 subscribers. The streaming platform has 26 hours of original content, including 18 originals, and plans to release two originals every month.

“Choosing to partner with ViewLift was a no-brainer as we’re scaling our service to additional platforms and seek to create a more seamless viewing experience,” said Suryadeep Basiya, CEO at Oho Gujarati. “We chose ViewLift as we’re working on migrating our platform into a premium and global OTT solution. This partnership will help us in offering a better viewing experience and grow our subscriber base. ViewLift’s experience in the OTT space is unmatched.”

Since its founding in 2014, ViewLift has helped launch six platforms in India while staffing 75 consultants to help grow the company. As more and more content providers see the value in OTT platforms, ViewLift will continue to grow and meet the needs of the industry.

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