PPDS completes internal management restructure
April 6, 2022
PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TVs, has announced the creation of two new regional business clusters in Europe, building on the existing strengths of its European sales teams to deliver display solutions without boundaries.
Marking the next phase in PPDS’ evolution, this important and strategic clustering brings additional focus to specific verticals within existing and burgeoning markets across the Mediterranean and Central and Eastern European regions.
The new structure has been designed to harness the talents and experience of the company’s existing people.
César Sanz, Sales Director Iberia, will see his geographic responsibilities extended to cover France and North Africa, on top of his existing region (Spain, Portugal, Andorra and Gibraltar). César, who has helped guide Iberia to record sales of PPDS’ Philips digital signage and developing LED portfolio in 2021, will hold the newly created position of Sales Director Iberia and France.