Bitcentral powers Rewarded TV
May 25, 2022
Bitcentral, a provider of media workflows for broadcast and digital video, has announced that its FUEL + Powr.tv streaming solution has been chosen by Replay, a real-time video tracking and payments platform, to power its newly launched streaming service Rewarded TV.
Rewarded TV enables users to earn RPLAY, a TNT-20 crypto token, in real-time just for watching, sharing, and engaging with content on the service. Bitcentral’s FUEL + Powr.tv platform creates dynamic linear channels from Rewarded TV’s VoD library and syndicates them through one unified workflow to Rewarded TV’s third-party endpoints, including Android TV, Apple TV, Amazon Fire TV, Roku TV, and Smart TV. As well as enabling Rewarded TV to reach a wider audience, FUEL + Powr.tv increase viewer engagement through a live chat feature.
Krish Arvapally, CEO of Replay, said: “We turned to Bitcentral to power Rewarded TV because its full suite of video streaming solutions enables us to scale rapidly across mobile, web, and OTT to concentrate on delivering real-time video payment and tracking. Enabling social engagement and community building with live chat and live event support, Bitcentral aligns with our vision of community-led video.”
Greg Morrow, General Manager, Streaming Media Group, said: “The industry is rapidly changing, and Rewarded TV is offering the market a refreshing new approach. It’s a great example of the enormous flexibility that FUEL + Powr.tv provides to support innovation in OTT. Our platform provides a powerful turnkey solution that offers a more cost-effective way for the Rewarded TV team to deploy their library wherever the viewer wants to watch. This toolset is combined with our 20-plus years of experience in broadcast to mean we can be a true partner to Rewarded TV rather than just a technology provider.”