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Embracer acquires Lord of the Rings rights

August 18, 2022

Embracer, the Swedish gaming group, through its wholly owned subsidiary Freemode, has entered into an agreement to acquire Middle-earth Enterprises, a division of The Saul Zaentz Company, which owns a vast intellectual property catalogue and worldwide rights to motion pictures, video games, board games, merchandising, theme parks and stage productions relating to the iconic fantasy literary works The Lord of the Rings trilogy and The Hobbit by J.R.R. Tolkien. The company also owns matching rights in other Middle-earth-related literary works authorised by the Tolkien Estate and HarperCollins, which have yet to be explored.

“I am truly excited to have The Lord of the Rings and The Hobbit, one of the world’s most epic fantasy franchises join the Embracer family, opening up more transmedia opportunities including synergies across our global group. I am thrilled to see what lies in the future for this IP with Freemode and Asmodee as a start within the group. Going forward, we also look forward to collaborating with both existing and new external licensees of our increasingly stronger IP portfolio,” said Lars Wingefors, Founder and Group CEO Embracer Group.

“We at the Zaentz Company have had the honour over the past half century of stewarding the Tolkien rights so that Lord of the Rings and Hobbit fans worldwide could enjoy award winning epic films, challenging video games, first rate theatre and merchandise of every variety. We could not be more thrilled that it is Embracer now taking up the responsibility and we are confident their group will take it to new heights and dimensions while maintaining homage to the spirit of these great literary works,“ said Marty Glick, COO of The Saul Zaentz Company.

The Saul Zaentz Company based in California, US, first acquired the rights to The Lord of the Rings and The Hobbit in 1976, in an arrangement with United Artists to produce an animated version of The Lord of the Rings, to be directed by Ralph Bakshi. The film was released in 1978 and has become a cult classic. In 1998, The Saul Zaentz Company licensed New Line Cinema to enable director Peter Jackson’s live-action trilogies of The Lord of the Rings and The Hobbit. The movies have grossed over $6 billion at the box office and won many Academy Awards.

Through its Middle-earth Enterprises division, The Saul Zaentz Company, inspired by a deep appreciation for the fictional world created by J.R.R. Tolkien, also has produced and licensed a wide variety of video games, board games, stage productions and merchandise based on The Lord of the Rings and The Hobbit for more than forty-five years.

Embracer’s operative group Asmodee Group is already one of the most successful licensees of The Lord of the Rings and The Hobbit through board games and card games, having published over a dozen games with over 100 expansions since the release of The Lord of the Rings board game over 20 years ago, including classics such as The Lord of the Rings: The Card Game and The Lord of the Rings: Journeys in Middle-earth, a fully-cooperative, app-supported board game set in J.R.R. Tolkien’s iconic land of Middle-earth.

Key upcoming works set in Middle-earth, in which Middle-earth Enterprises has financial interests, include the Prime Video series The Lord of the Rings: Rings of Power which will premiere on September 2nd, set thousands of years before The Hobbit and The Lord of the Rings; the animated movie The Lord of the Rings: The War of the Rohirrim (Warner Bros), set for release in 2024, and the mobile game The Lord of the Rings: Heroes of Middle-earth (Electronic Arts).

Middle-earth Enterprises will be a part of the newly founded operative group Embracer Freemode. The company will continue to operate independently under the existing Middle-earth Enterprises leadership team, working closely with Embracer Freemode management and other Embracer operative groups to foster opportunities, growth and synergies within the Group to continue to build and expand the great franchise.

Financial terms were not disclosed.

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