Viaccess-Orca, SoFAST partnership
September 9, 2022
Viaccess-Orca (VO), a global player providing OTT and TV platforms, content protection, and advanced data solutions, and SoFAST, a content aggregation company providing FAST and AVoD content to CTV and OTT platforms worldwide, are partnering on a SaaS solution that allows service providers to distribute FAST channels and AVoD content to multiple connected devices.
WHY: Viewer demand for rich content offerings and affordable prices for TV services is growing. The collaboration between VO and SoFAST brings new business opportunities to service providers, allowing them to address viewers’ desires and create loyalty while attracting new subscribers and monetizing the service offering with targeted advertising.
WHAT: Teaming up with SoFAST, VO will provide pre-monetized FAST channels as well as AVoD content. Based on the SaaS approach, the solution ensures seamless integration of SoFAST content into VO’s ecosystem, allowing quick and flexible deployment.