Advanced Television

StreamAMG powers National League TV

December 22, 2022

StreamAMG is one of the specialist technology companies involved in the delivery of the new direct-to-consumer online video platform, National League TV.

An agreement was recently signed off between the National League and broadcast partner, BT Sport, for non-televised matches that comply with Article 48 to be available for fans to stream live on the new platform with all matches available internationally. The platform is currently in beta-phase and will launch formally ahead of the full round of fixtures on December 26th.

The platform was designed by sport and digital fan experience experts, Other Media, who have delivered digital solutions for UK football clubs across the Premier League and the EFL. The video functionality will be powered by  StreamAMG, who similarly provide OTT solutions for sports properties with direct-to-consumer offerings, such as ATP Media’s Tennis TV, The FA’s FA Player, Premiership Rugby’s PRTV Live and over 50 sports rights-holders globally. is a production company that specialises in high quality productions across Television and online services and provides live outputs for over 200 events every month in the UK and abroad. Most recently, providing full production facilities for the 2022 season of the League of Ireland football to great acclaim from the fanbase there.

Fans will be able to stream available live matches and watch on-demand content from every game, such as match highlights and full match replays. Packages will be available to purchase offering single match, monthly, and season subscriptions to view.

Mark Ives, General Manager of the National League, commented “This is a significant project and moment for The Vanarama National League. Over the last nine months, we have been through an exhaustive process to ensure we launch the best platform we possibly could. In doing so, it was important we selected the best partners possible and are delighted to be working with StreamAMG, Other Media and The platform will launch in full on the 26th December with our 24 National Division clubs and our aim is to expand with North and South clubs in due course. We are confident that we can build on the already record attendances in stadia as well as delivering a fantastic platform for fans who ordinarily would not be able to attend matches.”

CEO of StreamAMG, Hugo Sharman, said: “We are delighted to partner with National League on this hugely exciting project. Our experience in football streaming spans decades, and we’re looking forward to helping the league drive new revenue streams, whilst making it accessible to fans both at home and across the globe.”

George Crabb, Managing Director of Other Media, added: “This is a significant step forward for National League football and we’re thrilled to be employing our extensive sporting expertise in delivering the very best digital fan experience for so many supporters.”

Adrian Battersby, Head of Production at 247.TV, commented: “Having being involved with producing high quality National League coverage with some clubs during the covid period and being involved with the production of the Welcome to Wrexham documentary, we are delighted to take this a step further with a partnership with all 24 clubs for delivering content to the new platform and truly take the league into new areas.“

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