Xumo Play launches CraftsyTV
January 26, 2023
TN Marketing, a Minnesota-based international online media company, has announced the launch of its channel, CraftsyTV, on the free ad-supported TV (FAST) platform Xumo Play. The channel will feature a wide range of instructional tutorials, step-by-step demonstrations, and how-to videos on various creative categories such as knitting, baking, sewing, painting, paper crafts, embroidery, woodworking, crocheting, and more.
CraftsyTV will offer a wide range of original content and monthly live virtual events previously exclusive to Craftsy.com. These events will allow viewers to connect with experts and learn new techniques and skills in real-time expert instruction. The channel is about embracing the process, trying new things, and reveling in unexpected imperfections, which contribute to the immense satisfaction of lifelong learning. This sentiment is at the core of the programming offered on CraftsyTV.
“CraftsyTV is not just another channel, it’s a revolutionary step forward in bringing expert-led, instructional content to a global audience. We are excited to partner with Xumo Play to bring this unique and empowering experience to their FAST audience,” said Jim Kopp, COO of TN Marketing. “As a leading producer of instructional content, we are confident that our channel will inspire creativity and lifelong learning. We can’t wait to see its impact on the Xumo Play community.”
“The new CraftsyTV channel is delivering a one-stop destination of inspired content and a wealth of insights to millions of enthusiasts on Xumo Play,” stated Stefan Van Engen, VP of programming and partnerships at Xumo. “From accomplished crafters to casual hobbyists, our viewers will appreciate the caliber of this premium channel, uniquely focused on such a diverse, highly popular and growing pastime.”
CraftsyTV made its initial debut as a premier feature on the Craftsy mobile app, providing users with an endless stream of expert-led, inspirational video content. With its FAST channel launch on Plex in November 2022, TN Marketing has taken a bold step towards expanding its reach and inspiring an even broader audience of hobbyists and enthusiasts. As we continue to forge strategic partnerships with leading platforms, our goal remains unwavering – to empower and inspire a global community with our instructor-led, expert-driven content.