GAC Media launches Great American Adventures on XUMO
July 6, 2022
GAC Media has announced the launch of Great American Adventures, a new FAST channel, on XUMO in the US. Great American Adventures features more than 500 hours of scripted and unscripted content highlighting themes including southern cooking and DIY, while celebrating Great American traditions every day and every season. Great American Adventures marks GAC Media’s first FAST channel brand.
“The launch of Great American Adventures is a new growth milestone for GAC Media as the company expands into the FAST TV sector,” said Erin McIlvain, Chief Officer, Distribution and Content Strategy at GAC Media. “This new partnership with XUMO will broaden the viewing ecosystem for our content allowing us to reach a new audience while further serving our existing fans with entertaining programming that celebrates Americana.”
“Great American Adventures is a perfect fit as a FAST channel on XUMO,” noted Stefan Van Engen, SVP of programming and partnerships at XUMO. “It’s always the right time to enjoy and celebrate the kind of everyday American traditions we all know and love. Great American Adventures delivers the high caliber content that allows us to engage millions of viewers across our network.”
Great American Adventures joins GAC Family and GAC Living as part of GAC Media’s growing stable of media brands. The new FAST channel will continue to roll out with additional apps and connected devices in the coming months.