Guru Studio, Future Today launch True and the Rainbow Kingdom FAST channel
February 7, 2023
Guru Studio, a leader in children’s entertainment, and Future Today, a specialist in ad-supported streaming, are have announced a partnership to launch a dedicated free advertising-supported linear TV (FAST) channel for the hit series True and the Rainbow Kingdom in the US.
The new channel will deliver content from Gurus’ flagship preschool series to a new dedicated, streaming channel across Future Today’s partnerships with major connected TV (CTV) and OTT platforms.
“We’re thrilled to be partnering with a strong innovator and leader like Future Today which will provide yet another way for families to be introduced to True and the Rainbow Kingdom,” said Corey Caplan Senior Director of International Sales at Guru Studio.
True and the Rainbow Kingdom has built a massive global fan base with four seasons currently streaming on Netflix worldwide. On YouTube the series has amassed over 1 Billion views! A range of toys by master toy partner United Smile have already launched in several territories including Canada, US, United Kingdom, Singapore, and Australia. The show is also a top performer on major linear networks including CBC Kids in Canada, Tiny Pop in the UK, Gloob in Brazil, and Clan TV in Spain.
“True and the Rainbow Kingdom has captivated preschooler’s imagination” said David Di Lorenzo, SVP of Kids and Family at Future Today. “Through this new partnership, we’re excited to bring this series to new audiences while continuing to inspire the next generation to be courageous and kind.”
Future Today is a leader in the ad-supported streaming media universe with its flagship channels – Fawesome, HappyKids and iFood – ranking in the top free channels across nearly every OTT consumer platform.
Guru Studio is the animation powerhouse behind some of the most recognizable and beloved children’s properties including the smash hit PAW Patrol, True and the Rainbow Kingdom, Big Blue, and most recently Mecha Builders, the Sesame Street animated spin-off.
Guru Studio was also recently named Kids Production of the Year by Playback.