AMC Networks promotes Granito
April 13, 2023
AMC Networks has announced that long-serving marketing executive and its EVP of Integrated Marketing and AMCN Content Room Kim Granito has been appointed Head of Marketing. In this new role, Granito will continue to oversee integrated marketing, creative, production and events, and the digital and franchise studio for the Content Room, AMCN’s branded entertainment division. Her expanded oversight will include marketing and brand strategy, including media and performance marketing, creative, digital and social for the company’s US portfolio of entertainment brands.
Granito will report to AMC Networks CEO Kristin Dolan and will continue to be based in New York. Len Fogge, who was named President, Marketing in May 2022, is retiring and will step down next month.
“Kim is a seasoned creative leader with a proven ability to drive ad sales partnerships, develop innovative marketing opportunities and launch brands and campaigns that drive audience engagement and grow revenue,” said Dolan. “As we continue to leverage the full value of AMC Networks’ award-winning brand portfolio, excellent content and expanding distribution footprint, we look forward to Kim bringing her creative and operational expertise to elevating our brands and forging stronger connections with audiences.”
“AMC Networks’ collection of distinct brands, premium originals and massive fandoms have endless potential,” said Granito. “I look forward to leveraging the full marketing spectrum to unlock our portfolio’s unique value proposition for both our audiences and partners.”
Fogge added: “I joined the company during an exciting and pivotal moment leading up to the launch of Anne Rice’s Interview with the Vampire and Mayfair Witches. I’m proud of the strong team and the work we did to successfully debut this new universe along with campaigns for AMC’s Dark Winds and the finale seasons of Better Call Saul and The Walking Dead. This has been a wonderful final chapter of my career.”
Granito, who joined AMC Networks in 2011, has more than 25 years’ experience across consumer and integrated marketing, production and events, and digital media and social. Previously, Granito spent seven years at the company’s IFC network, where she built integrated marketing, digital media and consumer social groups when the network went ad supported, and worked across consumer and integrated marketing.