Smiggle launching ad campaign with POP
July 10, 2023
Australian-based kid’s school and lifestyle brand retailer, Smiggle, will launch its first ever British broadcast advertising campaign with Narrative Entertainment’s POP children’s channels this summer
The Back-to-School themed advertising will include a 6-week spot ad campaign running from July 24th, plus a 2-week sponsorship campaign from August 6th on FAST channel, POP Kids, and on the on-demand app, the POP Player.
The POP website will also host a competition giving users the chance to win £100 vouchers to spend in-store or online.
As well as promoting its Back-to-School campaign, Smiggle’s spot advertisements will also detail its partnership with anti-bullying charity, The Diana Award. Children can visit their local Smiggle store to take the Kindness Pledge and receive a free Kindness Certificate. ‘Choose Kindness’ keychains are also on sale, with all proceeds donated to the charity.
The campaign will be facilitated by Smiggle’s ad agency, The Advertising Room, and CTV specialist Media16, the exclusive sales house managing the advertising and sponsorship sales on Narrative Entertainment’s FAST channels. Media16 facilitates contextually relevant advertising that reaches specific audiences across 60+ CTV channels on multiple platforms in the UK and Europe.
Francesca Newington, Director POP channels, said: “We’re thrilled that fast-growing high street retailer, Smiggle, has chosen to advertise with POP, the UK’s biggest channel in the commercial kids’ market. We are always looking for ways to excite and engage our viewers, and to have Smiggle launch the campaign on our successful FAST channel, POP Kids, and the on-demand app, the POP Player, will ensure that both brands are very much part of the back-to-school conversation in August.”
Emma Fulford, Head Of Marketing Smiggle, added: “We very excited to partner and advertise with POP as part of our Back to School campaign this year. The highly targeted audience, brilliant programming, and the fully integrated and engaging advertising content plan, means Smiggle will get to play with more kids than ever this Back to School.”