While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes. Below are some insights to three brand use cases that have demonstrated success with skippable ads in conjunction with Precise TV’s creative formula and proprietary contextual targeting […]

ThinkAnalytics, a TV content discovery, viewer data insights and targeted advertising company, has announced tthat it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. Achieving the AWS Advertising and Marketing Technology Competency recognises ThinkAnalytics for its expertise in providing customers with both professional […]

At AWS re:Invent, Amazon Web Services (AWS), an Amazon company, announced that Television New Zealand (TVNZ), New Zealand’s state-owned, commercially funded television broadcaster, is the first media company in Aotearoa to adopt AWS Clean Rooms to transform the way it manages advertising. AWS Clean Rooms is an analytics service that helps companies across industries like […]

In the latest edition of its ‘Behind the Screens’ insights series, Samsung Ads reveals how the increased ease of discoverability and app ‘surfing’ are driving new Smart TV behaviours, signalling the end of a decade long ad-free TV streaming experience. During the first half of this year, there were more than 7.1 billion app opens […]

Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium through which to drive awareness of environmental issues, according to research by ITV and System1 has revealed. The findings are revealed in The Greenprint, […]

Local advertising sellers in the US face growing expectations to sell more digital ad inventory and demonstrate higher performance on campaigns, according to a study from Frequence, a specialist in advertising sales automation and workflow software. The report, which surveyed 471 local-market digital advertising and marketing professionals in the US, found that 72 per cent […]

Christmas TV ads in 2023 have delivered a 67 percentile improvement on effectiveness – based on metrics from Kantar, including consumer enjoyment, entertainment and the incorporation of the brand – compared with 2021 when festive campaigns languished in the bottom 16 per cent of all ads on average. Using facial coding technology, which analyses viewers […]

Hawk, a European player in digital omnichannel advertising, recently acquired by Azerion, has announced a strategic partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers and agencies access to Samba TV’s Geo Audience data and insights to enable greater omnichannel targeting […]

ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the ability to measure the business outcomes that TV advertising creates including web traffic, sales and profit. Addressable Lift is a pilot programme of full-funnel measurement across brand lift, site lift and sales lift for campaigns at a household […]

ITV has announced the launch of its new Head First Award. An advertiser-facing industry initiative, where the ambition is to inspire other brands to join us in shining a spotlight on mental wellbeing and inspiring positive action. In a press release, ITV explained: “ITV sits at the heart of popular entertainment, reflecting and connecting with […]