Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1 per cent increase in investment to a total of £36.6 billion in 2023; the 13th annual expansion recorded in the last 14 years. The data also shows that online formats now account for over three-quarters of all UK ad spend […]
United Group (UG), the multi-play telecommunications and media company in Southeastern Europe, has achieved record financial results for the financial year 2023. The group delivered 7 per cent growth in both revenues and EBITDAal to €2.79 billion and €988 million respectively. Adjusting for the impact of the sale of the group’s tower portfolio in August […]
Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the array of entertainment online, according to IAB’s Digital Adspend report for 2023, conducted with PwC. Spend on podcast ads grew by 23 per cent year-on-year, while connected TV (CTV) was up 21 per cent and social video continued to perform […]
A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured. The study – Profit Ability 2: the new business case for advertising – was commissioned by Thinkbox from Ebiquity, EssenceMediacom, Gain Theory, Mindshare, […]
In 2023, Sky Media launched Search Behaviour Targeting, allowing brands to target TV audiences based on online search behaviours. Following strong advertiser uptake, Sky Media has enhanced its partnership with Captify, a specialist in real time audiences and insights fuelled by search intelligence, offering even more granular targeting for brands. With 1.5 billion UK searches […]
Deutsche Telekom, majority owner of T-Mobile, has announced a partnership with Equativ for targetable TV advertising through programmatic marketing in Germany. The alliance aims to empower advertisers to minimise unnecessary expenditures while airing their commercials, and at the same time connecting with consumers in meaningful and captivating environments, effectively capturing audience interest and increasing customer […]
SkyShowtime and Paramount Advertising International have announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of its markets. Through this partnership, SkyShowtime and Paramount’s global ad sales business will provide advertisers with unified access to premium advertising in 20+ European markets. SkyShowtime’s new Standard with Ads plan will be available from […]
UKTV has announced that it has invested in the online care marketplace, Elder, using its multi-million pound investment fund, UKTV Ventures. Elder was created to connect older people and their families with independent carers across the UK to enable personalised one-to-one care at home. Elder’s proprietary technology uses hundreds of different data points including conditions, […]
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back to the second quarter of 2021, according to the latest IPA Bellwether Report. A sustained upturn in marketing spend comes amid an improving economic backdrop for the UK economy, with an impending emergence from recession […]