Advanced Television

advertising

Longer TV ad breaks for UK?

Ofcom has confirmed that the frequency and length of commercial breaks on UK television channels are to be reassessed in light of evolving viewing habits and the rise of streaming services. Current rules state that, for ITV/STV, Channel 4 and Channel 5, the total amount of advertising in any one day must not exceed an […]

July 1, 2022

SeaChange platform selected by Armstrong and BEAM

SeaChange International, a provider of video delivery, advertising, streaming platforms and emerging FAST (Free Ad-Supported Streaming TV services) development, will deploy its latest Advanced Advertising Platform for two partners in North America, enabling new and incremental video ad revenues both for Linear TV and streaming services. The SeaChange Advanced Advertising Platform is a unified platform […]

June 27, 2022

Netflix axes another 300 staff

Netflix is to downsize an extra 300 staff in the second round of cuts on top of the 150 announced in May as it continues to react to subscriber losses. Most of the positions are in the US, although Netflix stresses that it is still hiring for some jobs. In a statement, Netflix said: “Today, […]

June 24, 2022By Chris Forrester

Data: YouTube dominates video ad spend

Findings from advertising intelligence and sales enablement platform MediaRadar suggest that YouTube continues to dominate digital video ad spend. MediaRadar carried out an analysis based on a sampling of online video advertising from traditional websites and YouTube. Key findings include: Online video ad spend increased 30 per cent QoQ from Q4 2021. Video Spend that […]

June 23, 2022

Study: E&M to be leading sector for DOOH ads

Research from Alfi, an AI enterprise SaaS advertising platform, shows the entertainment and media sector will see the biggest increase in the use of Digital Out of Home (DOOH) advertising over the next 12 months. The global study among senior executives including CEOs, found 66 per cent believe entertainment and media will see rapid increases […]

June 23, 2022

Roku CEO: “All TV is going to be streamed”

Anthony Wood, CEO of streaming and device platform specialist Roku, has predicted that, eventually, all TV will move to streaming platforms, with advertisers following the audience away from traditional linear TV broadcasts. Speaking to CNBC at the Cannes Lions festival on Roku’s take on the ad market, Wood said that “all television is going to […]

June 22, 2022By Colin Mann

RTL new ad unit named RTL AdAlliance

RTL Group’s new international advertising vendor has announced its new company name: RTL AdAlliance. The combination of RTL AdConnect, G+J I|MS, and Smartclip’s sales and media businesses aim to establish one strong and unified powerhouse for the international media sales business leveraging the RTL brand. The new company will closely collaborate with RTL Groups’ tech […]

June 21, 2022

DirecTV, Yahoo ad tech partnership

DirecTV Advertising and Yahoo have formed a strategic partnership with the aim of unlocking new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, the pair are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working […]

June 21, 2022

Magnite, LG Ads Solutions partnership

Magnite, the independent omnichannel sell-side advertising platform, has announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads Solutions’ audience-level automatic content recognition (ACR) data for planning, activation, measurement, and advanced analytics across its industry-leading supply-side platform (SSP). Through the agreement, audience-level ACR […]

June 21, 2022

Study: DTC brands increase CTV spend in 2022

Findings from a study by CTV advertising and marketing technology platform Digital Remedy suggest that marketers are increasingly turning to CTV/OTT to reach audiences. “The growth we are seeing in the DTC space is remarkable – and while DTC marketers recognise the potential of CTV/OTT, many of them are just beginning to allocate spend there,” […]

June 17, 2022