Big Tech will be held accountable for tackling scam ads on their platforms, under proposed new fraud-fighting rules announced by Ofcom. The proposals on tackling paid-for scam adverts further implement the Online Safety Act and will apply to some of the UK’s most widely used sites and apps- including social media and search platforms – […]
Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, has released research showing that CTV is winning a larger share of marketing budgets, but not yet full trust. As streaming TV moves deeper into performance-oriented media strategies, marketers are no longer satisfied with reach, completion rates, or platform dashboards alone. They […]
Vevo, the music video network, has announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by onsumer research exploring how nostalgia shapes emotional connection and engagement, the capability enables brands to align with culturally resonant music video moments. Surveying almost 2,000 Gen Z, Millennial, and […]
Integral Ad Science (IAS), a global platform connecting AI-powered media quality to real business outcomes, has released the 21st Edition of its Media Quality Report (MQR). The report analyses over 300 billion daily digital interactions, providing a view of open internet benchmarks alongside actionable, channel-specific insights across Connected TV and social. This year’s report highlights […]
Adform, the integrated advertising platform built for the agentic age, has announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin to transform every stage of the advertising lifecycle, the industry faces a critical choice: build another generation […]
Weigel Broadcasting has announced the launch of MeTV Audience Intelligence, a new audience-based advertising solution that brings advanced data-driven audience buying capabilities across Weigel’s portfolio of television networks, including MeTV, Heroes & Icons, Start TV, Dabl, Catchy Comedy, Story Television, MeTV Toons, MOVIES!, and WEST. “Advertisers are increasingly looking beyond traditional demographic buying and want […]
A coalition of European media owners, data companies, telcos, retailers, marketplaces and advertising technology partners have announced the launch of the European Media Marketplace, a new initiative designed to transform how advertisers, agencies and publishers activate campaigns and connect across Europe’s premium open web. The first founding members, including T Advertising Solutions (part of Deutsche […]
As the UK embraced the hottest May and June weather since records began, System1’s latest creative effectiveness data reveals how ice cream brands are embracing decades of distinctive brand-building to achieve exceptional performance. Cornetto and Ben & Jerry’s lead the pack, with Cornetto’s iconic jingle and Ben & Jerry’s instantly recognisable visual identity demonstrating the […]
Viamedia.ai, a next-generation ad tech company, has announced the expansion of its collaboration with Sparklight, a provider of broadband and mobile services, which serves nearly 1 million residential and business customers in 24 states. Under the expanded agreement, Viamedia will represent local, regional, national and digital advertising sales across 29 additional Sparklight markets. The addition […]
Addressable TV Initiative (ATVI) and BCi Digital have signed a multi-year partnership agreement to foster the development and harmonisation of addressable advertising with HbbTV-TA. Under the agreement, ATVI will provide BCi Digital with access to its core technical assets for implementing addressable advertising based on the HbbTV-TA specification. By adopting the ATVI implementation model, BCi […]