ITV has beta-launched a new interactive web-based tool to help advertisers to recession-proof their business. Commissioned by ITV AdLabs, ITV’s commercial innovations umbrella, the free Recovery Budget Planner, built using independent data from Magic Numbers, will give advertisers the expected impacts of different advertising budget scenarios in terms of market share, sales and profit. Designed […]
Brightcove, the streaming technology company, has announced the launch of Brightcove Ad Monetization, a new service designed for media companies to better monetise their content. To supplement the service, the company also created a new global advertising operations team to support media organisations and help them maximise their advertising strategy and revenue. “Advertising-supported streaming is […]
Sharethrough, an independent omnichannel ad exchanges, and Adelaide, a specialist in attention-based media quality measurement, have announced a partnership to offer attention-based curated inventory. Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is a precise measure of a placement’s […]
System1 and ITV have revealed the top-performing UK ads of 2022, including work from Aldi and McCann, Boots and VMLY&R, Amazon and Lucky Generals, Tourism Australia and M&C Saatchi, and more. The creative was ranked using System1’s Test Your Ad platform, which measures viewers’ second-by-second emotional responses to advertising and features a database of nearly […]
Australian adtech company, Veridooh, has partnered with digital out-of-home (DOOH) specialist, London Lites. Through this partnership, Veridooh’s independent verification solution is now available to all London Lites clients, giving advertisers a new level of confidence and transparency in their out-of-home (OOH) investment. Veridooh’s patented and proprietary solution, SmartCreative, independently collects all the data needed to […]
TVision, the company measuring TV and CTV viewer engagement, has released its semi-annual report: The State of CTV Advertising. While viewers in the US increasingly embrace Ad Supported CTV (up 55 per cent) and FAST apps in particular, advertisers are seeking ways to understand the changing TV landscape and find solutions for critical measures such […]
Equativ, the independent ad platform, has announced Bridgepoint as its new principal investor. Following strong growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30 per cent and tripling its revenues over the past three years. Equativ says its partnership with will “accelerate its mission to help publishers […]
Television advertising revenues in Spain fell by 3.3 per cent to €1.73 billion in 2022 – far off the pre-pandemic €2 billion – according to a report from Infoadex. Mediaset took the worst hit with a 7.4 per cent drop to €710 million, whereas Atresmedia – owner of Antena 3 and La Sexta among others […]
IABM has published its annual update on trends in Content Distribution and Monetisation. Increasing competition is focusing media companies’ attention on maximising advertising revenues and the ‘stickiness’ of their offerings to consumers. As a result, the fastest growing areas of technology investment are programmatic advertising, rights management, advertising analytics and sales, personalisation/ recommendations, and data […]
Ryff, a tech startup in virtual product placement, will pilot its technology with Comcast after emerging as the top startup from the LIFToff VideoAI Challenge. The Ryff team will work with Comcast Technology Solutions (CTS) to deliver next-gen video advertising experiences. The LIFToff programme, developed by Comcast NBCUniversal LIFT Labs, identifies opportunities for partnerships between […]