Fremantle promotes Zamboni
July 14, 2023
Fremantle has promoted Roberta Zamboni to Global Head of Branded Content Sponsorship. Based in Milan, Zamboni will report directly to Andrea Scrosati, Global COO and CEO Continental Europe.
In her new role, Zamboni will be responsible for introducing new business models and streamlining the way Fremantle approaches bringing value at scale to branded entertainment. In doing so, she will connect global brands with Fremantle content, building partnerships that can benefit each territory and label, as well as supporting each business in tailoring their local strategies. Zamboni will be supported by Katie Deeley, VP Global Branded Content Sponsorship.
Andrea Scrosati, Global COO and Continental Europe CEO at Fremantle, said: “The success of our work comes from our creatives, our passion for content, our IP and our producers. But it also comes from our capacity to innovate and find new opportunities. For this reason, I am glad that we are strengthening our Global Branded Entertainment team with the promotion of Roberta. Her ability to create innovative solutions to integrate brands with our content is extraordinary, and I look forward to seeing her and the team build on our success to date.”
Zamboni added: “I am honoured and excited to step into this role; and ready to lead the charge in introducing ground-breaking business models and refining our strategic approach to deliver unparalleled value in branded entertainment on a global scale. I am confident in our ability to drive Fremantle’s Branded Entertainment strategy to new heights, solidifying our position as industry leaders and captivating audiences worldwide.”
Zamboni started her media career at McCann Erikson, followed by her position as Digital Solution Specialist at Microsoft and subsequently creating cross media special projects at Starcom content unit (now Publicis Media). Prior to joining Fremantle, she was the Head of Brand Strategy at Twitter where she developed strategic and creative marketing solutions to enable brands to effectively engage with their target audiences.
Zamboni joined Fremantle in 2017 and, over the past six years, has led the branded partnership initiatives for Italy.