3SS deep links YouTube recommendations
August 11, 2023
3 Screen Solutions (3SS) has announced that its 3Ready video entertainment platform has added YouTube as a content partner. Deeper integration of YouTube Recommendation API into 3Ready will enable video service providers and carmakers to cherry-pick from among the array of YouTube content to deliver to customers. This includes integration of YouTube APIs to surface and deep-link YouTube content recommendations across screens.
Allente, the Nordic TV and streaming provider, will be among the first to leverage this YouTube integration within the 3Ready platform. Allente will be able to visually curate YouTube content including curated lists to enrich the entertainment experiences it provides to its customers across a range of consumer devices.
As a result of this pre-integration, Allente, and fellow video service providers, can offer customers YouTube playlists and event-based content. Providers can choose topic-specific content clusters, grouped around areas of interest, like fitness or business for example, pre-curated by YouTube itself. These can include Trending Content, New Music, Sports News, Top News, Top Music, music genre, games, movies, among a long list of entertainment pre-qualified and curated by YouTube.
“We’re extremely excited that YouTube has selected 3SS as partner to scale YouTube across operator and carmaker platforms. Our trailblazing integration enables service providers including car OEMs to seamlessly curate content that people love across screens,” commented Pierre Donath, CPO & CMO at 3SS. “With 3Ready, our operators benefit from dramatically reduced integration and certification efforts, and with the integration of YouTube Recommendation API it’s easier than ever to centrally manage, curate and deliver a content-first user experience across devices.”
“This brings us closer to the vision where entertainment super-aggregators, whether telcos, pay-TV providers, or carmakers for in-vehicle entertainment, can deliver holistic, user-centric content discovery and access,” Donath added.