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beIN Sports Spanish language YouTube launches

beIN Sports en Español and beIN Sports XTRA en Español have officially launched on subscription streaming service YouTube TV through its Spanish Plan and Spanish Plus add-on. The launch of the Spanish-language channels serves as continued expansion and growth of distribution following the successful launch of beIN’s English-language channels on the streaming service in 2021 […]

May 18, 2022

MiQ’s YouTube and TV analytics capability lands in UK

MiQ, the global programmatic media partner, has launched its analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100 per cent of their target viewers on YouTube and measure reach […]

May 17, 2022

Study: CTV leads for Europe’s ad attention

Eighty per cent of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, according to the findings of study from advertiser and publisher video solutions provider ShowHeroes Group. The research used state-of-the-art Tobii eye-tracking glasses, along with eSense electrodermal response sensors, to […]

May 13, 2022

UEFA Champions League final free on BT Sport

BT Sport is making the finals of the 2022 UEFA Champions League, UEFA Europa League and UEFA Europa Conference League available for everyone in the UK to watch for free whether on TV, online or on mobile. All three finals will be available for free on the BT Sport website, the BT Sport YouTube channel, […]

May 13, 2022By Nik Roseveare

Haivision Connect introduces VoD for Houses of Worship

Haivision Systems, a provider of mission-critical, real-time video streaming and networking solutions, has announced major new features to Haivision Connect that make it easy for churches to share video on demand to audiences anywhere at any time. Haivision Connect with VoD gives viewers the freedom to watch services and any other type of church content […]

May 12, 2022

Channel 4, YouTube expand partnership

Channel 4 has announced an extension of its strategic partnership with YouTube to make hundreds of hours of programmes available on YouTube in the UK/Eire and enable Channel 4 to sell its own advertising around these shows, marking the first deal of its kind across the UK and Europe. Channel 4 says the new deal […]

May 11, 2022

Study: UK needs guidance to optimise streaming spend

In March, Netgem teamed with Point Topic and commissioned an independent firm to conduct a UK survey on TV and streaming habits, ISPs and what channels people were watching. The study suggests that even though bundling of pay-TV is still high at 45 per cent of households, adoption of streaming services is even higher – […]

May 5, 2022

Study: Piracy’s positive effect on viewership

A study by three Korean academics suggests that although the direct effect of media consumption through BitTorrent to TV viewership is negative, the indirect effect that mediates Internet buzz is positive, which dilutes the negative effect of digital piracy. In a paper for Information & Management, Dongyeon Kim, assistant professor at the Department of Business […]

May 3, 2022By Colin Mann

YouTube to livestream Top Gun: Maverick premiere

Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick. Produced by MTV News and Velocity, MTV News correspondents Josh Horowitz, Dometi Pongo and Simone Boyce will host the livestream and provide fans at home with the opportunity to view real-time, […]

May 3, 2022

ITV backs new media brand Woo

New cultural media brand W00 – from the team behind VICE, i-D, Boiler Room and LADbible – has been backed in a long-term partnership by ITV’s Studio 55 initiative, which invests in business ideas aimed specifically at younger audiences Woo says its purpose is to “redefine wellness for an entire generation, via social channels, podcasts, […]

April 29, 2022