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Report: Social platforms to see biggest ad spend increase

Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]

December 7, 2022

Disney’s Oswald returns in new YouTube short

Walt Disney Studios has announced the return of Oswald the Lucky Rabbit in an all-new animated short, over 94 years since Disney’s last Oswald cartoon. Created by Disney Animation’s hand-drawn animation team to mark the start of Disney 100 Years of Wonder that marks the 100th anniversary of The Walt Disney Company, the short, aptly […]

December 1, 2022By Nik Roseveare

Channel 4 launches 4 Reality on YouTube

Channel 4 has launched 4 Reality, a new YouTube destination that serves as a fan-focused home for the best of Channel 4’s reality TV titles, offering viewers full-episodes of hit series such as Married at First Sight UK, alongside compilations and ‘best of’ clips from popular titles such as Made in Chelsea. In a Channel […]

November 29, 2022By Nik Roseveare

Channel Factory makes 2 new hires

Channel Factory, the brand suitability platform for YouTube, today announced two key hires within its EMEA leadership team to support its commercial strategy and increased investment in the region. Igor Treutiger has been announced as Partnerships and Trading Director, EMEA. Based in Stockholm, he will be heading up a new role focused on building and […]

November 29, 2022

Research: Buffering risks streaming churn

Research from streaming infrastructure provider Bitmovin has found that poor video quality and buffering issues could cost video streamers as much as £45 million (€51.9m) per month. More than one in three Brits (38 per cent) claim to have unsubscribed from a streaming service due to buffering issues. With the ongoing cost of living crisis […]

November 22, 2022

Report: Newer forms of streaming on the rise

Digital product expert Candyspace has launched The Streaming 100 — a report detailing the top 100 streaming platforms across multiple verticals in the UK – in partnership with VOD Professional. The paper evaluates over 200 digital products that each have a significant streaming element to their product from categories including video, audio, online newspapers, sports […]

November 22, 2022

MrBeast ranked #1 YouTuber

YouTuber Jimmy Donaldson, better known as MrBeast, now officially boasts the most subscriptions on the video-sharing platform. PewDiePie, real name Felix Kjellberg, has held the title for almost a decade, since 2013. The Swedish gamer became  the first YouTuber to surpass 100 million subscribers in 2019. But Mr Beast has now claimed the throne, gaining […]

November 17, 2022By Nik Roseveare

Omdia: Advertisers moving towards TikTok

Advertisers are moving away from platforms such as Meta and YouTube towards TikTok, according to Maria Rua Aguete, Senior Research Director, Consumer research Group, Media and Entertainment at Omdia. Delivering a ‘Global media and entertainment trends’ overview at the Media & Entertainment Leaders Summit in London, Rua Aguete, noted the increasing interest in advertising on […]

November 16, 2022Colin Mann @ Media & Entertainment Leaders Summit

Ofcom study raises news ‘gatekeeper’ concerns

In a study of choice in news, UK comms regulator Ofcom has identified concerns around the impact of online news ‘gatekeepers’ – particularly social media, such as Facebook, but also search engines and news apps such as Apple News and Google News. Ofcom’s report, Media plurality and online news, highlights how far these companies – […]

November 16, 2022By Colin Mann

Study: Ads must respond to social, economic trends

Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]

November 14, 2022