Thailand: Boomerang on MVTV
August 31, 2023
Warner Bros Discovery (WBD) and MVTV have announced a partnership to keep Boomerang channel on the air, in Thailand. From September 1st MVTV will be responsible for all local marketing, programming, ad sales and distribution of the channel on cable- and satellite-TV platforms.
Through a new content licensing agreement with WBD, the channel will continue to feature original titles from Cartoon Network and Warner Bros Animation. New episodes – including preschool shows Batwheels and Bugs Bunny Builders – will premiere over the next few months.
Current key titles include: The Powerpuff Girls, Justice League Action, Be Cool, Scooby-Doo, Teen Titans Go!, Ben 10, Tom and Jerry in New York and We Baby Bears (pictured). The channel is available in Thai only and remains on channel 89 on freesat platforms.
Shonali Bedi, Head of Affiliate Distribution & Digital Partnerships – Southeast Asia & Hong Kong, WBD, said: “MVTV is an experienced channel operator and Boomerang will continue to build on its leadership position in the freesat space. Our deep library of animated content has proved to be a hit time and again for local audiences – and with new titles constantly being added to the mix, it’s a compelling entertainment offering for cartoon fans.”
Worawut Tavipvoradech, Managing Director MVTV (Thailand), added: “Our mission is to operate the channel as a gift for Thai kids. For the past decade, a generation of kids has grown up with Boomerang – laughing along with their families to its unique sense of entertainment and brand of humour. We are looking forward to continuing this by offering a great viewing experience, organising events and creating compelling opportunities for advertisers looking to reach a large and engaged audience base.”
Boomerang is Thailand’s #1 channel with kids (aged 4-14), and also ranks as the #1 cable satellite channel, reaching more than 13 million viewers every month (aged 4+).
WBD’s regional feeds for Cartoon Network and Cartoonito in Southeast Asia are unaffected, with these channels also available in Thailand on other major pay-TV platforms.