Advanced Television

Signiant, TMT Insights partnership

September 6, 2023

Signiant and TMT Insights have announced a partnership aimed at helping media and entertainment companies of all sizes optimise their content supply chains. By bringing together Signiant’s foundational SaaS platform and TMT’s media operations, the companies say they are uniquely positioned to deliver disruptive, leading-edge solutions.

Signiant’s SaaS platform provides fast, reliable global access to media assets, regardless of storage type or location and serves as a mechanism for securely exchanging content within and between media entities. Aided by talent and technology from recent acquisitions, the company is developing modern media-centric capabilities that leverage the platform’s multi-tenant architecture and the existing footprint of Signiant-connected content repositories. For example, the platform now indexes connected storage and enables users to search, play, and clip media assets. These tools pave the way for the next major building block: a highly scalable and cost-effective next-generation workflow automation solution codenamed ‘Media Factory’.

TMT Insights is a professional services and software development company. As an advisor to a number of leading media companies, TMT provides both consulting and hands-on implementation services to help their customers navigate the transition to high-volume, multi-platform content lifecycles.

Margaret Craig, CEO of Signiant, commented: “With Media Factory, we will deliver a productised, multi-tenant workflow core that codifies standard media preparation and delivery processes. Off-the-shelf functionality that delivers very fast ‘time to value’ is central to our strategy, but we also know that many media companies require the kinds of consultative professional services and bespoke interfaces that TMT provides. Through this partnership, customers can have the best of both worlds.”

As Signiant’s workflow offering matures, TMT will serve as an implementation partner to assist customers with a range of deployment and customisation initiatives. In the near term, the companies plan to jointly deliver an early adopter bundle that includes a headless, API-only implementation of the Signiant workflow offering working in conjunction with a lightweight version of the TMT Polaris interface. 

Andy Shenkler, CEO of TMT Insights, added: “The TMT team has deep domain knowledge and real-world expertise in implementing and operating cloud-based media supply chains. We recognise the limitations of first-generation implementations. They are generally far too complex, and they lack the scalability and resiliency that are required for reliable and cost-effective fulfillment operations. Signiant is addressing these issues by building a reusable workflow core, and TMT can deliver services and software outside the product boundary to make it fit perfectly into any customer environment […] With media industry business models under severe pressure, there’s a growing understanding of the need for new ways of thinking about both the media technology stack and the operational processes that surround it. We’re excited to work with Signiant to lead the way into the next era.”

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