Fincons Group, Operative accelerate monetisation opportunities
September 13, 2023
Fincons Group, an international system integrator with key experience in the media & broadcast sector in Europe and in the US, and Operative, a global provider of revenue management and acceleration solutions for media companies, have entered into a new collaboration framework, whereby Fincons may support implementation of Operative’s flagship AOS Platform to its worldwide clients, and Operative may offer AllRights, Fincons’ ultimate rights management product.
With this latest collaboration, Fincons Group is appointed as system integrator for AOS, confirming its role as a reliable support provider for Operative’s broadcasters in introducing, implementing, configuring and training users on AOS, Operative’s latest cloud-based product for the delivery of well-orchestrated advertising workflows.
Specifically, AOS connects and automates advertising workflows to improve revenue generation and supports workflow efficiency across multiple streams. Fincons Group’s system integration services are well-suited to market needs, as broadcasters increasingly adopt solutions to simplify advertising operations. This collaboration will help Operative’s customers leverage AOS across their various platforms and inventory types, creating an array of monetisation opportunities for advertisers.
This collaboration will also boost broadcasters’ ability to monetize opportunities on the content side, as Operative is also appointed to be a worldwide value-added reseller of Fincons’ proprietary rights management solution AllRights providing the media industry with a full range of much-needed benefits. AllRights is the all-encompassing cloud native rights management solution, based on a comprehensive set of core capabilities combined with value-added smart features that leverage AI, ML, innovative data-driven toolsets as well as a flexible and modern technical layer. AllRights supports full content rights exploitation in a business-outcome driven paradigm, optimizing content scheduling and identifying the best content to sell to the right customers, with a user-friendly and highly configurable environment.
“I’m very proud of the new partnership with Operative that allows us to offer broadcasters an even broader range of modern solutions designed to accelerate monetisation, leveraging both advertising and content. Combining forces with a leading worldwide vendor will unlock even more opportunities for us. Furthermore, Operative will help us scale the adoption of our AllRights solution, proving the real value it can bring to customers re-inventing rights management for the new era,” explains Francesco Moretti, Global Deputy CEO & CEO International at Fincons Group.
“We are thrilled to partner with Fincons Group, an expert in providing leading solutions for broadcasters and media companies. In this industry companies have extremely complex businesses across many channels, with a number of different revenue streams. Fincons understands how Operative’s cloud-based AOS solution unifies and automates this complexity, helping media companies move faster and capture more revenue opportunities,” said Michael Grossi, CEO at Operative.