Advanced Television

DAZN elevates viewer experience with MainStreaming​

September 25, 2023

MainStreaming, the media delivery company, has announced the continued expansion of the DAZN Edge platform in DAZN’s core European markets.

DAZN Edge is a platform designed to enhance the viewer experience by optimising content delivery. It reduces latency, improves video quality, and ensures uninterrupted streaming. DAZN introduced this new platform in 2021 to deliver the majority of DAZN content across its core European markets.

DAZN Edge is built with MainStreaming’s proprietary Video Edge technology that has been optimised for broadcast-grade live and VOD streaming at scale. Additionally, the platform incorporates edge computing applications like watermarking and includes machine learning to improve the personalisation of the viewer experience.

MainStreaming designs, deploys, operates, and supports the DAZN Edge platform, and works with multiple ISPs throughout Europe to assure optimal Quality of Experience (QoE) for DAZN’s viewers.  In 2023 DAZN expanded its DAZN Edge capacity to assure QoE to all its viewers, by deploying ever deeper inside ISP networks to deliver the best possible service to growing regional audiences. This is coupled with MainStreaming’s latest Analytics release that provides even more granular data, giving DAZN full and real-time visibility of service performance.

“Wherever DAZN Edge is deployed, we achieve best possible QoE for our viewers, resulting in longer viewing times and better customer experience,” states Robin Oakley, VP Distribution Engineering at DAZN. “Our important ISP partners, who help us deliver great sports viewing experiences to our shared customers, also benefit from the significant investment we have made in DAZN Edge that ensures highly efficient delivery of streaming video over broadband networks.”

At the same time, MainStreaming has been recognized as a Cool Vendor in the 2023 Gartner® Cool Vendors™ in Edge Computing report, published in August 2023.  Since the inception of the Gartner report in 2003, this prestigious list has featured major tech companies like Skype, Dropbox, Zoom, Peloton, and Tencent.

“Being recognised in the 2023 Gartner Cool Vendors in Edge Computing report is significant for us,” said Antonio Corrado, CEO at MainStreaming. “Our focus has always been to redefine how video streaming distribution is architected to enable highest performance, with optimal efficiency, at the highest scale.  Our real-time video delivery technology distributed throughout our Video Edge network is how we deliver these key requirements for our customers. Our Video Edge Network operates differently from standard CDNs, which shines through in how we deliver live streaming at scale for DAZN.”

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