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Redbox boosts kiosk titles

September 26, 2023

Redbox, a Chicken Soup for the Soul Entertainment company, has announced it will increase the number of catalogue and niche titles in its kiosks across the US to serve former Netflix DVD customers.

As Netflix closes its DVD operations this week, Redbox has been working to provide content that the former audience will enjoy in its approximately 29,000 Redbox kiosks nationwide. The titles will include hard-to-find films such as Ugly Dolls (pictured), catalogue titles including Jerry Maguire, and films from third parties that include Vertical and Decal. These titles are in addition to the latest films from major studios, which will soon include blockbuster films Oppenheimer and Barbie.

Starting September 29th, and running through to October 1st, Redbox will launch on X (formerly Twitter) the social media campaign ‘Show Us Your Red Envelope’. Fans who respond to Redbox’s tweet calling for customers to share photos of their Netflix Red Envelopes may receive a free movie night. Former customers can also submit suggestions on the titles they want to rent in kiosks.

Redbox launched over 20 years ago and has rented over two billion discs across thousands of titles. That equates to Redbox DVD cases wrapping around the earth – twice. This year, the most popular films at Redbox kiosks include The Super Mario Bros Movie, Plane and Cocaine Bear.

“Redbox continues to be a destination for millions of consumers, and we’re thrilled to expand our kiosk offerings to include hard-to-find titles and classic movies that everyone enjoys,” said William J. Rouhana Jr, chief executive officer and chairman of Chicken Soup for the Soul Entertainment. “We are expanding our content offerings at approximately 29,000 kiosks to include third-party studio titles and new movies such as Barbie and Oppenheimer, which will be available in the coming months. I look forward to hearing from former customers on the titles they want to see at our kiosks.”

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