Advanced Television

PROEN elevates digital experiences across Thailand with Qwilt, Cisco

October 3, 2023

PROEN Corp Public Company Limited (PROEN), a provider of Internet, data, ICT, and business telecom services across Thailand, has deployed Qwilt and Cisco’s Open Edge Content Delivery Network (CDN) solution to improve the quality and delivery capacity of digital content and applications. In doing so, it becomes an active participant in the content delivery value chain by partnering with content publishers and enterprise customers across Thailand to deliver streaming media and data efficiently and rapidly.

The deployment sees PROEN embed Qwilt’s Open Caching-based architecture deeply into its network edge, enabling the delivery of increased data volumes across its network and improving the quality of experience for end users throughout Thailand. The partnership equips PROEN with next-generation content delivery infrastructure and provides open APIs (Application Programming Interfaces) to content publishers looking to deliver content with the highest quality. With full-country coverage, the deployment will include activating Open Caching services at multiple distributed PROEN sites across Thailand.

Naris Ratyiam, Chief Commercial Officer, PROEN, said: “Our partnership with Qwilt and Cisco is an exciting step in our mission to strengthen our network and deliver superior experiences to our customers. By building Qwilt’s Open Edge solution into our infrastructure, we’re creating an open and unified content delivery solution that will bring numerous benefits to content publishers when they utilize the service, including current PROEN partners such as MCOT, Channel 3, and Buga Boo. This deployment enables us to tackle the rapidly growing demands for live streaming, video-on-demand, and application services head-on while ensuring these experiences are delivered consistently in the highest quality.”

Theodore Tzevelekis, VP, Cisco, said: “By deploying our joint Open Edge solution with Qwilt, PROEN gains access to a platform that meets the needs for high-quality streaming experiences while opening the door to exciting future edge computing use cases. We’re delighted to have PROEN on board and excited to help deliver exceptional digital experiences for its customers in Thailand.”

“We’re delighted to welcome PROEN as the latest service provider to join our Open Edge movement. Each new deployment expands our global, all-edge network and gives us the opportunity to play a significant role in helping enhance the seamless delivery of digital services to many millions of consumers,” said Alon Maor, CEO, Qwilt. “Embedded at the edge of PROEN’s network, closest to users, our Open Edge CDN goes beyond offering traditional CDN functionality – it ensures users across Thailand experience the highest quality and fastest delivery, whether they’re consuming streaming video, playing online games, or downloading massive files. This strategic deployment reflects PROEN’s commitment to providing cutting-edge solutions to its valued customers and reinforces its position as one of Thailand’s leading service providers.”

Today, 150+ service providers have partnered with Qwilt to enable the Open Edge in their networks, together serving over one billion unique subscribers globally. They include Verizon in North America; TIM Brazil and Telecom Argentina in Latin America; Airtel in India; J:COM in Asia-Pacific; BT in the UK; and Telefónica and Vodafone in EMEA.

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