Incendo appoints Eustace as SVP, Sales, The Americas
October 12, 2023
Incendo Chief Operating Officer, Jean-Philippe Normandeau has announced the appointment of Effi Eustace as SVP Sales, The Americas. Eustace will be responsible for the valorisation of Incendo’s catalogue as well as Quebecor Content’s French-language programming across all platforms. She will also work hand-in-hand with Incendo’s development and production teams to accelerate the commissioning of its compelling, original and diverse development slate.
“With her long experience as a distribution and marketing executive both at Fox and Incendo, Effi will clearly bring new ideas and strong leadership to our Toronto based operations. Her worldwide network and knowledge of the industry will help accelerate the positioning of our films and series in the territory. We at Incendo feel privileged to be able to count on Effi to take on this new challenge and help us grow even further,” said Jean-Philippe Normandeau.
Eustace previously managed Twentieth Century Fox Television Distribution’s international marketing, publicity, and promotional efforts in 85 countries including the synergy of global brands and talent relations between the studio, network, and their production divisions across theatrical, linear, cable, and on-demand streaming platforms. With Incendo for the last three years as VP, Sales and Marketing, Eustace’s creative skills were vital in the evolution of Incendo’s branding around the world.
“As Incendo continues to grow and diversify its content slate, I find it an honor and welcomed challenge to help lead the charge of bringing our premium content to buyers and audiences alike,” added Eustace.
In addition to this elevated role, Incendo is also in the process of recruiting a Streaming and Marketing Executive to help support Eustace and global business operations.