Advanced Television

QYOU Media, Bollywood Hungama launching BH Live TV

October 17, 2023

QYOU Media India has entered a partnership with Bollywood Hungama to launch a new Connected TV channel in Q4 2023 called BH Live TV Powered by QYOU Media. The new channel marks the addition of Bollywood content to QYOU Media India’s multi-genre FAST channels content library. The channel will feature all news and gossip surrounding the world of Bollywood and the Indian entertainment business.

BH Live TV Powered by QYOU Media will be available on the Q Play+ app along with other Connected TV platforms including Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL, One Plus, and other Connected TV brands.

Krishna Menon, COO, QYOU Media India, commented: “In an era where Connected TV is becoming an integral part of entertainment, we at QYOU Media India, continue to recognize the importance of innovation in the FAST category. We aim to curate channels that cater to the varied interests of our audiences, and the collaboration with Bollywood Hungama is a fantastic addition to our portfolio. With this new channel, we aim to further solidify our position in the CTV space and continue providing unparalleled entertainment experiences.”

Siddhartha Roy, CEO, Hungama Digital Entertainment, added: “This partnership of Bollywood Hungama and QYOU Media is poised to introduce an exciting new dimension of entertainment for viewers. In today’s landscape, where Connected TV is a vital part of the experience, we recognize the need for innovation in the FAST category. Our goal is to curate channels that cater to our viewers’ diverse interests, and this collaboration is a significant addition to our content offerings. We look forward to strengthening our presence in this arena and providing our audience with exceptional content tailored to their preferences.”

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